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It’s thought that sharing a common language can increase bilateral trade by between 75% and 170%.

As is the case with most trades, the film industry is becoming increasingly globalised in the modern age.

Your approach may reveal whether you come from a monochronic culture – one that sees time as a linear concept – or a polychronic culture – one that sees time as cyclical.

Google translate has long been an object of ridicule among professional translators, but machine translation technology is undoubtedly improving.

Volkswagen's success is a good example of a how an international focus and highly localised marketing strategy can deliver exceptional results for global businesses.

More people are learning English as a foreign language than as a native one. It’s a powerhouse language whose attraction seems to outstrip other languages.

Music’s role in our evolution was as a foundation to communication behaviours rather some by-product of it.

How should teams that work remotely make the most of their situation?

Buying ads through software and technology is more efficient than human-input methods, which involve negotiating with ad space suppliers and intermediaries.

Understanding the unique conversion path in each of your markets is a key part of understanding your target audience, and hopefully maximising those conversions.

Recreational drugs are known under a plethora of slang terms that parents and police officers often scramble to keep on top of.

We’ve come across so many informative infographics and handy interactive tools on the web recently that we felt it was time to share and celebrate them.

Some people feel strongly that the classroom, or private study, isn’t sufficient to really get to grips with learning a new language.

What does fluency really mean and at what point of language learning can you truly say that you become fluent?

Chinese consumers, or more specifically their newfound disposable spending power, are a serious target for the film and entertainment industry now scrambling to meet their desires.

In some parts of the world, such as America, smiling is much more common than in less emotionally expressive countries such as Japan.

The huge financial clout of super wealthy individuals means changes in their behaviour can have a huge impact on markets for luxury goods.

Research by the University of Lyon and the French National Center for Scientific Research shows that some languages are indeed spoken faster than others.

Whilst countries such as the US and UK have moved away from testing and rote learning to some extent, and certainly in early classroom years, it’s still a major part of China’s kindergarten experience.

China and India often dominate the conversation about emerging economies but there are other star players of the global economy that are also growing apace.