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In Brazil it’s a bit of a faux pas for women to wear their hair down at work, whilst in Japan it’s less acceptable for women to wear trousers or high heels.

With domestic sales dwindling, Barbie manufacturer Mattel has shifted its focus to new markets in recent years, although not with complete success.

Haier, the world’s biggest appliance-maker, has implemented a radical new business approach in order to turn itself into a machine for innovation.

Not only is Easter the end of the winter, it is also the end of Lent, traditionally a time of fasting in the Christian calendar.

How much cultures vary with conflict avoidance dimensions can lead to different expectations for interpersonal relationships and business communication.

India is turning into the fastest-growing ecommerce market in the world and by the end of this year, Indians are expected to outnumber Americans online.

Companies spend huge amounts of resources protecting their data but if they deal with external suppliers, secure processes and systems are often abandoned.

Taking a look at how international brands have introduced new concepts to emerging markets – with differing levels of success.

Finding a local partner can be essential to doing business in foreign markets. But how should you go about recruiting the right partner?

How Kellogg’s turned its failure in India into success by localising its offering and message to suit the local market.

Behind many terrifying food combinations lies the story of a brand seeking relevance in a local market.

Logistics will play a key part in unlocking the potential of emerging markets for cross-border ecommerce.

Many UK brands have made attempts at cracking China over the last few years. Some succeed but a few have slunk home with their tail between their legs.

Online food retailing could be big business for emerging markets such as Russia, China, India and Brazil. But what needs to happen for it to really take off?

Corporate lifespans seem to be shorter than ever before. So how can companies prolong their lives?

International businesses increasingly need to use insights from behavioural economics, social anthropology and psychology to increase conversion rates.

Different cultures make their own associations with colour. But don’t be fooled into thinking colours are perceived completely differently in every culture.

Check out our interactive map to see which countries in the world have the greatest linguistic diversity.

The Year of the Horse has official ended – ushering in the Year of the Goat according to Chinese astrology.

We've already seen the rise of cheap mobile handsets. Now there's talk of low-cost gaming consoles for emerging markets. But is this the right strategy for gaming companies?