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Avoiding Fashion Faux Pas in Different Cultures

Avoiding Fashion Faux Pas in Different Cultures

In Brazil it’s a bit of a faux pas for women to wear their hair down at work, whilst in Japan it’s less acceptable for women to wear trousers or high heels.

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What Does the World Think of Barbie?

What Does the World Think of Barbie?

With domestic sales dwindling, Barbie manufacturer Mattel has shifted its focus to new markets in recent years, although not with complete success.

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China’s Indigenous Innovators: How Haeir Is Shaking Things Up

China’s Indigenous Innovators: How Haeir Is Shaking Things Up

Haier, the world’s biggest appliance-maker, has implemented a radical new business approach in order to turn itself into a machine for innovation.

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How Different Cultures Celebrate Easter

How Different Cultures Celebrate Easter

Not only is Easter the end of the winter, it is also the end of Lent, traditionally a time of fasting in the Christian calendar.

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Saying ‘No’: How Conflict Avoidance Varies Between Cultures

Saying ‘No’: How Conflict Avoidance Varies Between Cultures

How much cultures vary with conflict avoidance dimensions can lead to different expectations for interpersonal relationships and business communication.

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India’s Ecommerce Explosion: Another Sleeping Giant Awakens

India’s Ecommerce Explosion: Another Sleeping Giant Awakens

India is turning into the fastest-growing ecommerce market in the world and by the end of this year, Indians are expected to outnumber Americans online.

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The Importance of Translation Security for Global Businesses

The Importance of Translation Security for Global Businesses

Companies spend huge amounts of resources protecting their data but if they deal with external suppliers, secure processes and systems are often abandoned.

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How to Introduce a New Concept into an International Market

How to Introduce a New Concept into an International Market

Taking a look at how international brands have introduced new concepts to emerging markets – with differing levels of success.

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Advice on Developing Successful Local Partnerships

Advice on Developing Successful Local Partnerships

Finding a local partner can be essential to doing business in foreign markets. But how should you go about recruiting the right partner?

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How Kellogg’s Failed, and Then Won, in India

How Kellogg’s Failed, and Then Won, in India

How Kellogg’s turned its failure in India into success by localising its offering and message to suit the local market.

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The Worst Food Mash-ups in History

The Worst Food Mash-ups in History

Behind many terrifying food combinations lies the story of a brand seeking relevance in a local market.

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Translation Key to Ecommerce Logistics in Emerging Markets

Translation Key to Ecommerce Logistics in Emerging Markets

Logistics will play a key part in unlocking the potential of emerging markets for cross-border ecommerce.

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The Continuing Adventures of M&S in China

The Continuing Adventures of M&S in China

Many UK brands have made attempts at cracking China over the last few years. Some succeed but a few have slunk home with their tail between their legs.

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Rise of Online Grocery Shopping in Emerging Markets

Rise of Online Grocery Shopping in Emerging Markets

Online food retailing could be big business for emerging markets such as Russia, China, India and Brazil. But what needs to happen for it to really take off?

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Market Testing Strategies for Global Businesses

Market Testing Strategies for Global Businesses

Corporate lifespans seem to be shorter than ever before. So how can companies prolong their lives?

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Applying Behavioural Insights to Improve Business Performance

Applying Behavioural Insights to Improve Business Performance

International businesses increasingly need to use insights from behavioural economics, social anthropology and psychology to increase conversion rates.

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Colour and Culture: Similarities and Differences

Colour and Culture: Similarities and Differences

Different cultures make their own associations with colour. But don’t be fooled into thinking colours are perceived completely differently in every culture.

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Where in the World Do They Speak the Most Languages?

Where in the World Do They Speak the Most Languages?

Check out our interactive map to see which countries in the world have the greatest linguistic diversity.

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Happy Chinese New Year from Toppan Digital Language!

Happy Chinese New Year from Toppan Digital Language!

The Year of the Horse has official ended – ushering in the Year of the Goat according to Chinese astrology.

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Cheap Gaming Consoles for Emerging Markets

Cheap Gaming Consoles for Emerging Markets

We've already seen the rise of cheap mobile handsets. Now there's talk of low-cost gaming consoles for emerging markets. But is this the right strategy for gaming companies?

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