Toppan Digital Language has partnered with Econsultancy on a research report identifying localisation opportunities and challenges for global brands.
Localisation is critical for global success. But it’s not enough just to find linguistic equivalency in each market you’re targeting. Effective localisation means being aware of and sensitive to local culture and individual characteristics that may not be immediately obvious.
In this report, you will learn from a panel of eight brand marketers for whom the management of translation and transcreation is a critical, strategic tool for commercial success in a global marketplace.
They will demonstrate:
- Why there is a world of difference between simple translation and brand localisation.
- What a localised company culture looks like to build success for the future.
- Where outsourcing localisation efforts can accelerate growth, particularly in markets that are culturally far removed from the company’s home territory.
- How automation and human resource must necessarily work together to build an efficient but authentic localisation experience.
“You don’t want to be average everywhere. You want to be the best.” – Natalie Wills, Global Head of PR and Social Media, Zalando