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How Sportswear Has Outperformed the Wider Retailer Sector

How Sportswear Has Outperformed the Wider Retailer Sector

Sportswear seems to be booming in spite of the recent pandemic. Particularly apparel aimed at home workouts, cycling, and running.

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How to Improve Your Voice Search Strategy Globally

How to Improve Your Voice Search Strategy Globally

With voice search continuing to grow in popularity we unpack how you can adapt your voice search strategy for multiple languages.

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How Camping Became the New Travel Trend in China

How Camping Became the New Travel Trend in China

Camping has become the new travel trend in China for young Chinese travelers and many overseas outdoor brands are eyeing the Chinese market.

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How to Manage Text Expansion and Contraction in Translation

How to Manage Text Expansion and Contraction in Translation

Text Expansion occurs when you translate content from one language to another and the translated text appears longer than the source text.

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How Online Language Diversity is Key to Retail Growth

How Online Language Diversity is Key to Retail Growth

As retail brands continue to invest in cross-border commerce, online language diversity will become essential to international growth.

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How Retailers Can Handle Consumer Behavior-Related Supply Chain Issues

How Retailers Can Handle Consumer Behavior-Related Supply Chain Issues

As consumer behavior changes, retailers need to be ahead of the curve in order to manage any supply chain issues.

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What Does the End of Third-party Cookies Mean for Advertisers?

What Does the End of Third-party Cookies Mean for Advertisers?

As online privacy becomes more of a concern for internet users, what does this mean for advertisers who use third-party cookies?

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How to Get the Language Right in Your Travel Marketing

How to Get the Language Right in Your Travel Marketing

Adapting the language in your travel marketing will help you connect to the emotional expectations of your customers' travel experiences.

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How to Approach the Complexities of Website Design for Different Markets

How to Approach the Complexities of Website Design for Different Markets

When it comes to website design, people from different cultural backgrounds have different criteria for what is acceptable, and what is good.

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Why You Should Localize Digital Projects at the Design Stage

Why You Should Localize Digital Projects at the Design Stage

Localizing your digital projects at the design stage can reduce the complications associated with the project over its lifespan.

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How to Implement an Effective Mobile App Localization Strategy

How to Implement an Effective Mobile App Localization Strategy

We take a look at the top mobile app localization best practices you need to implement to reach new users without compromising functionality.

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How Nutricosmetics Became the Latest Trend in the Beauty Market

How Nutricosmetics Became the Latest Trend in the Beauty Market

The recent pandemic has seen Nutricosmetics grow in popularity, but how will this new trend fare in the competitive beauty market?

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How to Make Consumers Feel Secure Online in Any Language

How to Make Consumers Feel Secure Online in Any Language

Localizing your eCommerce business isn't easy. But how do you garner trust in new markets to ensure consumers purchase your products online?

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How to Localize Your Ecommerce Presence Effectively in China

How to Localize Your Ecommerce Presence Effectively in China

From international SEO to garnering local consumer trust, we take a look at what it really takes to localize your eCommerce business in China.

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The Rise of Skinimalism and What it Means for the Korean Beauty Market

The Rise of Skinimalism and What it Means for the Korean Beauty Market

How will Skinimalism impact the Korean beauty market which is known for promoting the use of up to 10 products during your skincare routine?

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How Alibaba is Influencing Trends in Grocery Shopping

How Alibaba is Influencing Trends in Grocery Shopping

Alibaba's has pivoted to a ‘new retail’ approach and plans to pioneer high-tech best practices to revolutionise the grocery shopping industry

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How Retailers and Consumers Are Embracing the Pre-owned Fashion Market

How Retailers and Consumers Are Embracing the Pre-owned Fashion Market

Pre-owned clothing sales have grown 21 times faster than the mainstream retail apparel market. We take a look at why second-hand is in vogue.

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How Will Retailers Bounceback From the Pandemic?

How Will Retailers Bounceback From the Pandemic?

Bricks and mortar retail has faced immense challenges during the pandemic. How can they adapt and respond to the new challenges ahead?

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How Gender Fluidity Influences the Fashion Industry

How Gender Fluidity Influences the Fashion Industry

Gender fluidity and our ideas about gender are the most defining social topics of our time. But how has this influenced the fashion industry?

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How the Travel Industry Can Effectively Serve Middle Eastern Travelers

How the Travel Industry Can Effectively Serve Middle Eastern Travelers

Middle Eastern travelers are a rising category of tourists. We take a look at how the travel industry can meet their needs.

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