Translate one or all of your products at the click of a button
The best product descriptions address your ideal customer directly and personally and rely on communicating the benefits of your product to them rather than focusing on features. But, customers in different regions display radically different behaviour so a standard translation service is likely to result in product descriptions that fail to entice users to buy.
The terms used by your international customers to find your products are likely to be different from the terms used by customers in your domestic market and therefore, the translated content will need to be adapted if it’s to be successful.
As part of our onboarding process, we will work with your marketing team to develop buyer personas for each of your product categories in order to select the most appropriate linguists for your project and to develop in-depth knowledge of your brand, products and target audience.
We’ll then build a bespoke glossary for your content to ensure that the translated content is consistent, accurate and of a high standard, regardless of the number of linguists actively working on the project.
And to improve efficiency and reduce costs and time to market – we can integrate your eCommerce platform to our translation management system, STREAM, to allow you to send products directly to us from your site admin panel without the need for time-consuming and error prone copying and pasting or email communication.