Blog

Post-purchase activity is vital to a customers' experience of your brand and can also determine whether they’ll choose your products or services again.

Planning to market your products or services to businesses in China using social media? We've put together some quick tips to get you started with Weibo.

Chinese users are moving from live streaming platforms to video apps such as Douyin (TikTok), spending an average of 9% of time online watching short video.

Could immersive user research be the key to to designing products, crafting the right market strategy and overcoming business challenges in new markets?

The effectiveness of drugs can vary on different populations but there’s a lack of diversity in clinical trials and it could be affecting drug effectiveness

Chinese consumers are predicted to make up 40% of the luxury market by 2024 creating a battleground for brands trying to survive in a competitive market.

If you’re offering international shipping on your website or building a dedicated online store for overseas customers, you must ensure your site is ready.

With more than a billion active users, WeChat is referred to as a public utility in China and is a critical channel for growing sales in this market.

Customers are already operating at peak ad irritation. Could native advertising be a solution that could save the advertising industry?

Canny companies use data and their ability to track visitors to determine the optimum price to charge at any point in time. Is varying prices the new norm?

Google tends to offer the richest experience when you’re using it in English. But in smaller markets, Google doesn’t always offer the same service.

Baidu dominates the Chinese market. But when the popular WeChat messaging app introduced its own search tool, it was clear this was going to be a disruptor.

Google has revised its scoring system which places new emphasis on your content’s expertise, authority and trustworthiness – hence the nickname ‘EAT score’.

Sex is now very commonly used to sell products, from perfume to cars. It’s also used more bafflingly to sell other products, from fizzy drinks to tyres.

Direct mail marketing campaigns are the tired old warhorse of marketing, yet still, they continue in the digital marketing era.

When launching a digital product, businesses need to carefully consider how it will be received by international audiences to maximise its growth potential.

It’s the greatest mystery of online retail – why do consumers abandon their baskets and what, if anything, can retailers do about abandoned baskets?

Although technology has been blamed for language loss, language activists and linguists have embraced technology to help preserve endangered languages.

If you’re working in local market languages, Google Trends can help you understand the vocabulary local audiences use to search for products or services.

Responsive retail allows retailers to connect data to their products in ways never seen before in order to better serve their customers.