Blog

Language Proficiency is deemed so important that some companies are investing in language training for existing staff, and seeing their reputations improve.

It's easy to feel like you're bragging rather than self-promoting if you’re from a country that values modesty. Here's how to understand the difference.

Those working in aviation are now required to take regular tests to prove their English language proficiency, with the aim of improving communications.

Hofstede's cultural dimensions theory is a framework for cross-cultural communication and is still used today, despite being published in the late 1970's.

Finding a balanced approach between central control and regional freedom is the best route to success for brands planning a global marketing campaign.

While it's important to create relevant global marketing campaigns, global brands can’t afford not to invest in ways to adapt messaging for local audiences.

With technology offering firms a potential competitive advantage, those who make the right decisions could leave competitors far behind.

Only 54% of UK businesses expect to be compliant by the time GDPR comes into force according to a survey by the Direct Marketing Association (DMA).

We're pleased to announce that TOPPAN Digital Language is sponsoring this year's Global Ecommerce Leaders Forum (GELF) event on the 7th September 2017.

South Korea is one of the world’s most innovative skincare markets, home to recent developments in beauty technologies such as sheet masks and ampoules.

Years used to pass between identifying a business need and producing appropriate software, meaning often the software could be obsolete at launch.

Recent investigation indicates physical landscape affects the spread of dialect. Geography and population density play a factor - and it can be explained mathematically.

Cultural competence is the ability to understand, communicate and effectively interact with people across cultures.

Whether retailers like it or not, consumer expectations are evolving and online retailer competition has intensified.

British people are notorious for understatement - many British soldiers died unnecessarily in the Korean War when a situation described as "a bit sticky" was far more serious.

From online retail to 3D printing, the jewellery industry is in one of its most turblent periods as disruptive forces influence the sector.

Western, Educated, Industrialized, Rich, and Democratic (WEIRD) societies are disproportionately used as research subjects – and it’s a global problem.

We are currently in the information age where value is created via data and computerisation. But we’re terrible at calculating its value.

China is on-track to file more patent applications than any other country, putting to rest the tired, old trope China’s entrepreneurs don’t innovate.

Older immigrants, those who relocate to the US after age 10, tend to pursue STEM-type careers – professions that aren't so communication-dependent.