Blog

How Retailers and Consumers Are Embracing the Pre-owned Fashion Market

How Retailers and Consumers Are Embracing the Pre-owned Fashion Market

Pre-owned clothing sales have grown 21 times faster than the mainstream retail apparel market. We take a look at why second-hand is in vogue.

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How Will Retailers Bounceback From the Pandemic?

How Will Retailers Bounceback From the Pandemic?

Bricks and mortar retail has faced immense challenges during the pandemic. How can they adapt and respond to the new challenges ahead?

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How Gender Fluidity Influences the Fashion Industry

How Gender Fluidity Influences the Fashion Industry

Gender fluidity and our ideas about gender are the most defining social topics of our time. But how has this influenced the fashion industry?

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How the Travel Industry Can Effectively Serve Middle Eastern Travellers

How the Travel Industry Can Effectively Serve Middle Eastern Travellers

Middle Eastern travellers are a rising category of tourists. We take a look at how the travel Industry can meet their needs.

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The Surprising Content and Technology Trends Influenced by Covid-19

The Surprising Content and Technology Trends Influenced by Covid-19

We take a look at some of the most popular content and technology trends influenced by the Covid-19 pandemic and how they can help your brand.

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Localising Your Images for International Success

Localising Your Images for International Success

The localisation of your brand doesn't stop at words, you're images need to be localised if you want to connect with international consumers

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How to Implement Machine Translation into Your Translation Process

How to Implement Machine Translation into Your Translation Process

We implemented neural machine translation in place of statistical machine translation in 2018. This is what we learned during that process.

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The Unfortunate Plight of Community Languages

The Unfortunate Plight of Community Languages

Community languages are widely spoken across the UK due to the country's diverse ethnic population, so why aren't they supported nationally?

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Toppan Digital Language Now Supports the Localisation of Page Designer Content

Toppan Digital Language Now Supports the Localisation of Page Designer Content

Toppan Digital Language now supports the localisation of Page Designer content, allowing eCommerce teams to build engaging, multilingual pages faster!

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How Brands Can Manage the Constant Gratification Model in Retail

How Brands Can Manage the Constant Gratification Model in Retail

How can retailers leverage the gratification model and improve consumer loyalty to remain successful after the Covid-19 pandemic?

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Why the Most Popular World Languages Aren’t Reflected Online?

Why the Most Popular World Languages Aren’t Reflected Online?

61% of content online is in English with only 25% of English-speaking internet users. So why aren't popular world languages reflected enough?

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How Social Media Fact-checking is Inconsistent Across Languages

How Social Media Fact-checking is Inconsistent Across Languages

Inconsistent fact-checking with non-English content is a major issue on social media. But how can platforms tackle this frustrating problem?

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Should you Centralise or Decentralise Your International Marketing Operations?

Should you Centralise or Decentralise Your International Marketing Operations?

To Centralise or decentralise your your marketing operations? It's the big question marketers face when localising content to new markets.

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What Does a Localised Company Culture Look Like?

What Does a Localised Company Culture Look Like?

To remain competitive in new markets, a localised company culture can make your long-term brand localisation strategies more effective

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What’s the Difference between translation and localisation?

What’s the Difference between translation and localisation?

But what makes translation and localisation different? And which service is best for your business in order to reach audiences in new markets?

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What Are the Different Types of Language Services

What Are the Different Types of Language Services

If you’re localising a website or a mobile app, there's a range of language services to help you communicate your brand in new markets.

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How to Identify the Best Markets for Ecommerce Expansion Opportunities

How to Identify the Best Markets for Ecommerce Expansion Opportunities

When it comes to eCommerce expansion, how do you identify which market is the right one for your business to expand into?

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How to Design a Localisation-first Organisation

How to Design a Localisation-first Organisation

Building a localisation-first organisation allows you to manage and maintain the complexities of creating and distributing localised assets.

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The Evolution of Intelligent Language Automation

The Evolution of Intelligent Language Automation

Language automation, in the form of Machine Translation, is an now a popular choice for brands as they streamline their translation workflows

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Four Reasons Why You Should Use Native Translators

Four Reasons Why You Should Use Native Translators

Native translators are vital to any localisation project. But what makes them so special and why should you make it your goal to use them?

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