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Mobile games are now phenomenally popular and gaming apps are the number one category in Apple’s App Store by revenue, engagement and availability.

Artificial intelligence is one of the latest new technologies that marketers are still figuring out how to play with

Search engine optimisation is about more than just content. Technical SEO covers everything else: site speed, internal linking, schema markup to name a few.

Technology has disrupted the travel industry - travel agents and international airports have a strong digital focus when engaging with travellers.

It’s looking as if 2017 could be the first year that marketers jobs won’t get more complex. Competitive forces are driving platforms to offer a better user experience

Retail Week expects cross-border eCommerce to increase twice as fast as domestic, and China is behind a lot of the growth.

Using mobile apps developed by high street banks has become the leading way customers manage their everyday finances and is the future of banking.

When you’re immersed in your business’s marketing dashboard it’s easy to overlook the external perspective.

‘Full stack’ is usually a term applied to developers that can code both front and back ends of a project.

Marketers have a tendency to lump huge numbers of consumers into demographic groups that are too broad to be very revealing.

Blockchain technology essentially enables you to create a permanent, unchangeable ledger of transactions and save it in a distributed database.

Questions about the origin of human language are so controversial that when the Paris Linguistic Society was founded in 1866, discussion of the topic was banned.

The bad news for online retailers is that conversion rates are consistently lower when users are on a mobile compared to when they’re using desktop.

Communication can essentially be divided into two categories: the written and spoken word. The balance depends on the individual culture.

In moves that came as a surprise to many people, two major car makers recently announced that they were changing their official languages to English.

The global value of travel retail itself is set to reach $85 billion by 2020 and L’Oréal have aptly nicknamed this growing economy ‘the sixth continent’.

Fake branded jewellery is an increasingly significant concern in a brand-driven jewellery industry where an increasing number of transactions happen online.

Brands spend a great deal of time wringing their hands about the millennial generation – how to engage with them, how to retain their fickle loyalty.

QR codes are considered dead and buried in the UK but they’re alive and well in Asia. You’d see the distinct squares on leaflets, billboards and magazines.

One of the most important things to understand about doing business internationally is that one approach can’t work everywhere.