Blog

If you’re trying to build a business case for going global, there are a number of tools that can build a business case for international expansion.

Every the Black Friday shopping event dominates the news and breaks new sales records. But does this annual consumer frenzy really benefit retailers?

It’s difficult to assess the quality of translated material – after all – you’re probably bringing in a translator because you don’t speak the target language.

Many cultures have specific linguistic rules on how you speak to people and whether you can use formal or informal phrasing in different situations.

The rise of smartphones and the tech-savvy consumer means we’re increasingly seeing a world where people are more connected than ever before.

Language service providers often advise clients to simplify their content so that it’s easier to translate. But is this really the best course of action?

It’s thought that India has the world’s third largest start-up scene, beaten only by the US and UK in terms of the number of ventures.

A few weeks ago, we looked at the phenomenon of the rental wardrobe – a consumer trend that enables you to borrow rather than buy your clothes.

The trend towards ‘fast fashion’ seen in the clothing industry is increasingly evident in the world of jewellery.

A portmanteau is a linguistic blend that occurs when the sounds, spellings and meanings of two words are combined to make a new one.

Zara has been described as “the most innovative and devastating retailer in the world”. How is it managing its international expansion into India & China?

Diversity marketing recognises the influence of cultural programming, or how various communication methods reach more people than a one-size-fits-all approach.

Athleisure clothing is high-performance, luxurious workout wear that’s socially acceptable enough to wear even when you aren’t training. Is it a fad?

Several clothing chains from Korea have conquered the Chinese apparel market and other South Korean brands have seen strong growth. Here are some examples

Retailers are making use of complex algorithms that help them identify patterns in consumer spending and associated behaviour in order to increase sales.

So-called 'dark social' describes the social sharing of content that occurs outside of what can be tracked by web analytics software.

Some of the world’s fastest growing economies are in Africa, and there’s a growing market for both luxury fashion and mid-market clothing and accessories.

Chinese audiences are less cynical than Western ones, and believe that the standards of appearance shown in adverts are actually attainable.

Communication is an essential part of any organisation. This means that your organisation’s language decisions will be far-reaching.

Online jewellery sales are expected to take off in India in the next few years. Who are going to be the winners and losers?