If you are building or adapting a website for Asian audiences, there are a few practical considerations you need to take into account.
Read MoreChina is a notoriously risky place to do business but there have been changes over the last decade which make it more feasible to rely on written contracts.
Read MoreTOPPAN Digital Language, already an established LINK Technology partner for 18 months, announced today that it has become a Demandware Premier Partner.
Read MoreGood brand stories are powerful tools for emotional engagement with audiences: they make brands more memorable, and more likely to be discussed.
Read MoreThe holidays are underway - China had Singles’ Day, the US celebrated Thanksgiving, Black Friday has happened, and now Christmas and New Year are ahead.
Read MoreBorrowing the credibility of a known marketplace is a good way to introduce your brand to a new audience.
Read MoreIn many places around the world it’s important to exchange pleasantries before getting down to business.
Read MoreIt’s worth challenging the assumption that there’s a perfect correlation between better online regulation and online consumer confidence.
Read MoreSome new and innovative ways that modern organisations are using to make this time count and stop meetings becoming an obstacle to productivity
Read MoreGrowth hacking isn’t just a way to describe marketing activities in a sexier way. It involves a different set of skills and techniques compared to “regular” marketing.
Read MoreSocial media has evolved a great deal over the years and marketers now have to look beyond likes and shares to deliver real business value and ROI from social media activity.
Read MoreIt’s long been known that Americans don’t tend to be savers – especially compared to other nations such as China where around 30% of household income is saved.
Read MoreLocation profiling is offering useful insights into how online marketing may be impacting on offline behaviour.
Read MoreThere are many ways in which you can display the languages that your website is available in and the countries the content is intended for. But which way is best?
Read MoreIf you are trying to reach a global audience, physical distance is still a barrier, even in the digital age. Content Delivery Networks can help. Find out how
Read MoreThe type of domain you choose when expanding your business abroad can have a massive effect on trust, engagement and rankings in the target region.
Read MoreWhen entering new markets overseas, one of the first decisions you will need to make is where your website is hosted. Find out more here
Read MoreWe’ve teamed up with Smart Insights to help you explain your current use of localisation to colleagues and how you aim to develop it.
Read MoreThe ability to acquire language may be an innate human skill – and one that’s fundamental to our entire civilisation.
Read MoreThanks to a number of factors, including an oil boom in Angola and greater stability in the Ivory Coast, the number of dollar millionaires in the African continent is rising rapidly.
Read More