Theories of cultural anthropology may have some real bearing on how different cultures respond to web design.
Read MoreOne measure of how well you’ve infiltrated your brand into a local culture is how successfully you can align it with a local holiday.
Read MoreConsumers show a strong bias towards localised online services and avoid English-language websites when English is not their native tongue
Read MoreMarketing and music go hand in hand. Pop stars are now global icons, worshiped by millions of people worldwide and brands increasingly use their music to reach their target audiences.
Read MoreAs growth in developed countries slows, businesses are advised to look abroad for expansion opportunities.
Read MoreThere’s no doubt that humour sells when it comes to marketing. A comedic element can make for a really successful international marketing campaign.
Read MoreAs Chinese companies become leading players on the global stage, an increasing number of European and American citizens are being employed at Chinese firms.
Read MoreJust remember that you get what you pay for, particularly in the world of business, so think twice before selecting the cheapest available translation supplier.
Read MoreOnomatopoeia has a big presence in languages around the world – from English and French to Korean and Japanese
Read MoreEnglish is undoubtedly the language of global business. It is the lingua franca that allows international brands to communicate with people around the world.
Read MoreHow Google's changes to local search results might effect local businesses in different regions around the world.
Read MoreAdvertisers are increasingly turning to ‘bad’ grammar these days in a bid to sell their products or services.
Read MoreHipsters portray deep anxieties about consumer society and mass culture. So how can brands adapt to the ever-changing demands of hipsters? More to the point – should they?
Read MoreIt’s difficult to overestimate the impact of food on the development of modern languages.
Read MoreSmell is not just a biological or psychological experience, it is also a social and cultural phenomenon which is increasingly being used in brand marketing.
Read MoreThe British have been borrowing Indian words since the earliest days of the Raj - pyjamas, bangle, jodhpurs, look, khaki, bungalow and shampoo are all of Indian origin.
Read MoreA single marketing message cannot be expected to work in multiple territories due to cultural and ethical differences.
Read MoreIt is often said that English is a difficult language to learn. One of the problems with English is that it has a number of influences.
Read MoreOne of the greatest challenges for brands these days is connecting with the younger generation. But should they use slang to do so?
Read MoreThe worldwide appeal of gaming, with its attendant need for localisation, translates into several major new challenges for developers.
Read More