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The Surprising Content and Technology Trends Influenced by Covid-19

The Surprising Content and Technology Trends Influenced by Covid-19

We take a look at some of the most popular content and technology trends influenced by the Covid-19 pandemic and how they can help your brand.

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Localising Your Images for International Success

Localising Your Images for International Success

The localisation of your brand doesn't stop at words, you're images need to be localised if you want to connect with international consumers

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The Unfortunate Plight of Community Languages

The Unfortunate Plight of Community Languages

Community languages are widely spoken across the UK due to the country's diverse ethnic population, so why aren't they supported nationally?

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TOPPAN Digital Language Now Supports the Localisation of Page Designer Content

TOPPAN Digital Language Now Supports the Localisation of Page Designer Content

TOPPAN Digital Language now supports the localisation of Page Designer content, allowing eCommerce teams to build engaging, multilingual pages faster!

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How Brands Can Manage the Constant Gratification Model in Retail

How Brands Can Manage the Constant Gratification Model in Retail

How can retailers leverage the gratification model and improve consumer loyalty to remain successful after the Covid-19 pandemic?

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Why the Most Popular World Languages Aren’t Reflected Online?

Why the Most Popular World Languages Aren’t Reflected Online?

61% of content online is in English with only 25% of English-speaking internet users. So why aren't popular world languages reflected enough?

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How Social Media Fact-checking is Inconsistent Across Languages

How Social Media Fact-checking is Inconsistent Across Languages

Inconsistent fact-checking with non-English content is a major issue on social media. But how can platforms tackle this frustrating problem?

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Should you Centralise or Decentralise Your International Marketing Operations?

Should you Centralise or Decentralise Your International Marketing Operations?

To Centralise or decentralise your your marketing operations? It's the big question marketers face when localising content to new markets.

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What Does a Localised Company Culture Look Like?

What Does a Localised Company Culture Look Like?

To remain competitive in new markets, a localised company culture can make your long-term brand localisation strategies more effective

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What’s the Difference between translation and localisation?

What’s the Difference between translation and localisation?

But what makes translation and localisation different? And which service is best for your business in order to reach audiences in new markets?

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What Are the Different Types of Language Services

What Are the Different Types of Language Services

If you’re localising a website or a mobile app, there's a range of language services to help you communicate your brand in new markets.

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How to Identify the Best Markets for Ecommerce Expansion Opportunities

How to Identify the Best Markets for Ecommerce Expansion Opportunities

When it comes to eCommerce expansion, how do you identify which market is the right one for your business to expand into?

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How to Design a Localisation-first Organisation

How to Design a Localisation-first Organisation

Building a localisation-first organisation allows you to manage and maintain the complexities of creating and distributing localised assets.

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The Evolution of Intelligent Language Automation

The Evolution of Intelligent Language Automation

Language automation, in the form of Machine Translation, is an now a popular choice for brands as they streamline their translation workflows

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Four Reasons Why You Should Use Native Translators

Four Reasons Why You Should Use Native Translators

Native translators are vital to any localisation project. But what makes them so special and why should you make it your goal to use them?

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TOPPAN Digital Language Releases Integration for Amplience

TOPPAN Digital Language Releases Integration for Amplience

TOPPAN Digital Language is pleased to announce a partnership with Amplience, the leading headless commerce experience platform for brands and retailers.

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How Shifts in Language Learning Are Changing the Global Influence of Asian Cultures

How Shifts in Language Learning Are Changing the Global Influence of Asian Cultures

When it comes to language learning, Asian languages are increasingly becoming more popular to people across the world compared to European ones.

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Thinking of Becoming a Professional Translator? Here’s Everything You Should Know!

Thinking of Becoming a Professional Translator? Here’s Everything You Should Know!

If you're interested in pursuing a career as a professional translator, here are some tips and tricks to get you started.

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The Influence of Multiculturalism in Market Research

The Influence of Multiculturalism in Market Research

As our society becomes ever more globalised, we take a deep look at how multiculturalism has impacted the translation industry.

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How do Global Brands Market Their Services to International Customers?

How do Global Brands Market Their Services to International Customers?

Reaching international customers using language services is increasingly becoming a popular strategy for companies to grow their business.

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