Blog

When it comes to cross-boarder eCommerce, creatively decoupling the delivery process can be a valuable tool to improve customer satisfaction.

A few years ago there was little argument that Facebook was the best bet for social advertising. Now, studies show Instagram ads garner better engaement.

Alibaba’s latest iteration of Tmall will see greater personalisation for the user and an attempt to integrate the offline and online experiences.

The majority of consumers in Europe can speak their official languages when required to. The rate at which they speak it when at home tends to vary widely.

Social eCommerce is widely adopted by retailers across the market, but how can brands effectively engage consumers to influence their purchasing decisions?

We take a deep dive into Brazil’s cautiously growing eCommerce market which is still widely untapped by international retailers.

We put together a list of 6 key best practices for your international SEO strategy to help improve your website's search ranking in your chosen market.

A translation management system gives you greater control over your translations across workstreams and languages, speeds up turnarounds and reduces costs.

YouTube is the second-biggest search engine in the world. We put together some tips on how to make your multilingual content stand out on the platform.

Facebook’s new dynamic language optimisation ad tool now makes it easier for marketers to serve content in multiple languages.

Multilingual Reviews are vital to the travel industry. So, what’s the best way to manage them and get the most out of every review that’s submitted?

A multilingual referral programme could be the key to leverage your customer's natural appetite to recommend products or services.

Loss aversion theory shows that any loss seems twice as painful to consumers as the same amount of gain. So how can marketers use this to their advantage?

Could the lack of language inclusivity be the reason behind the tentative adoption of online payments in the Indian market?

Digital closets will soon be a reality so people with stuffed wardrobes can keep track of what they own and make decisions on what to wear.

Luxe holiday learning experiences are quite popular for wealthy travellers to learn anything from language photography, yoga, skiing or mindful breathing.

Shopee, the app-based shopping platform is one of the Southeast Asia digital success stories that's quickly expanded across over 7 markets.

Voice Technology is increasingly becoming a tool for retail businesses to engage with consumers, and the travel industry is now responding to this trend.

Can media value be used as a metric to identify how each store contributes to the overall brand physical portfolio of a retail business?

Shopping is such a frequent activity when tourists go on holiday, it’s even having a serious impact on the retail industry.