Blog

What’s the Big Billion Days Sale and How do Retailers Win at this Event?

What’s the Big Billion Days Sale and How do Retailers Win at this Event?

Fabricated shopping holidays are all the rage around the world. One of these holidays is India’s Big Billion Days shopping event.

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On Flemish and Belgian Dutch and how they are the same

On Flemish and Belgian Dutch and how they are the same

If the terms ‘Flemish’ and ‘Belgian Dutch’ actually refer to the same language, is localisation of Dutch (Netherlands) into Dutch (Belgium) necessary?

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How Machine Translation Can Support Multilingual Sentiment Analysis Projects

How Machine Translation Can Support Multilingual Sentiment Analysis Projects

Sentiment analysis is a technologically-enabled way of measuring the tone of conversations about your brand and extremly useful in social media monitoring.

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How Amazon Embraced Cash-on-delivery Payments in Kenya

How Amazon Embraced Cash-on-delivery Payments in Kenya

Although mobile payments in Kenya are increasing, Cash-on-delivery is still popular and Amazon is cashing in on this payment option.

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Terminology Management and Why it Matters

Terminology Management and Why it Matters

Having a terminology management system in place helps if there are multiple translators working on the same material - especially when technical in nature.

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How Vegan Products Became Beauty’s Hot New Trend

How Vegan Products Became Beauty’s Hot New Trend

Over the last 10 years, the Vegan Society says numbers have increased 360%, making this a much more sizeable segment than ever before.

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How Culture is Important in Language Learning

How Culture is Important in Language Learning

In order to prevent cultural misunderstandings with native speakers, the promotion of cultural understanding is vital to language learning.

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Inside Meitu: The Rising Popularity of China’s Controversial Beauty App

Inside Meitu: The Rising Popularity of China’s Controversial Beauty App

After its launch in 2008, Meitu very quickly became widely popular in China and the company is now valued at close to $6 billion.

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Optimising Your Content to Capture Customers at Peak Purchase Intent

Optimising Your Content to Capture Customers at Peak Purchase Intent

Writing content that matches customer search intent and persuades them to click through to your site is challenging but worth the effort.

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Brand Partnership Opportunities on TikTok

Brand Partnership Opportunities on TikTok

TikTok (or Douyin in China) has quickly spread in popularity from its Chinese launch in 2016 with 500 million monthly active users around the world.

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Best Practices to Apply to Your B2B Paid Search Strategy

Best Practices to Apply to Your B2B Paid Search Strategy

Paid search for B2B is higly competetice and typically more expensive compared to B2C. Focusing on best practices is key if you’re trying out Google Ads.

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How to Work Around China’s New Ecommerce Rules

How to Work Around China’s New Ecommerce Rules

The latest move by China’s regulators obliges online retailers to do more to fight against online vendor fraud. How will the new eCommerce rules affect you?

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How The Red Book Has Been a Roaring Success for China’s Overseas Shoppers

How The Red Book Has Been a Roaring Success for China’s Overseas Shoppers

China’s digital platforms are acing social commerce Western social media can only dream of. Xiaohongshu (Little Red Book) is just another prime example.

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Niche Product Optimisation for Ecommerce Retailers

Niche Product Optimisation for Ecommerce Retailers

Niche products appeal only to specific customers with particular tastes or preferences. How can you optimise your site to reach these customers?

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Understanding the Enormous Opportunities Emerging for B2B in Africa

Understanding the Enormous Opportunities Emerging for B2B in Africa

The World Bank predicts improvements in key measures in the B2B market across the majority of countries.of the African continent.

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Why a Fragmented Media Leaves Consumers in Private Information Bubbles

Why a Fragmented Media Leaves Consumers in Private Information Bubbles

How can marketers breakthrough the information cocoon and target consumers in an increasingly fragmented and complex media market?

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How Amazon is Stitching Language Diversity into its Rural India Strategy

How Amazon is Stitching Language Diversity into its Rural India Strategy

Amazon is setting its sights on rural India for its next phase of customer acquisition and these hard-to-reach populations only speak minority languages.

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Understanding the Opportunities of China’s Ecommerce Special Trade Zones

Understanding the Opportunities of China’s Ecommerce Special Trade Zones

Three years ago, a solution was launched that could facilitate the burgeoning cross-border eCommerce scene: experimental eCommerce “special trade” zones.

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How Celebrity Influencers are Vital to Your Marketing Efforts in China

How Celebrity Influencers are Vital to Your Marketing Efforts in China

Unlike in the cynical West, China’s consumers are much more likely to be influenced by personalities or influencers within their community of interest.

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How Consumers are Adjusting to Automation in Retail

How Consumers are Adjusting to Automation in Retail

Automation is fast becoming an integral part of the consumer’s shopping experience and already has its roots firmly in the ground of the retail sector.

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