Can media value be used as a metric to identify how each store contributes to the overall brand physical portfolio of a retail business?
Read MoreShopping is such a frequent activity when tourists go on holiday, it’s even having a serious impact on the retail industry.
Read MoreAlthough chatbots are able to handle an array of customer service queries, can they handle the complexities of the multilingual digital landscape?
Read MoreWith artificial intelligence advancing in multiple industry sectors, can AI save lost ancient languages that have essentially vanished into history?
Read MoreAn explosion in demand for virtual reality e-learning and training programs is already well underway with a growth rate of 42% leading up to 2027.
Read MoreAnti-ageing products and treatments are big news in the beauty market for Chinese women. China is an extremely hot market for anti-ageing products.
Read MoreWhat happens when travel brands deal with localising huge volumes of content, including colossal amounts of user-generated content such as reviews?
Read MoreIdentifying the cultrual needs of tourists and meeting their expectations are vital if travel brands want to flourish in a competetive travel industry.
Read MoreTone of voice is, all too often, a neglected element of an organisation’s overall marketing strategy - even more so by B2B brands, which is a huge mistake.
Read MoreWhat are Weido's "Super Topics" and how can you make use their popularity to build brand awareness with Weido users in China?
Read MoreSoutheast Asia boasts almost 4 million internet users per month and its appetite for eCommerce is expanding at a rate that's surpassing expectations.
Read MoreIndia is creating unicorn companies at an increasing pace and their success all comes down to having the right language strategy!
Read MoreYour brand may need multiple sites if you're targeting different markets, even if your target market speaks the same language as your native customers.
Read MoreE-learning is one of the most efficient ways companies can deliver training and development to its employees to improve innovation and performance.
Read MoreThe use of Micro-segments (as the name might suggest) takes your regular marketing segmentation to the microscopic level.
Read MoreThe direct-to-consumer model has been quietly undergoing a revolution with brands such as the Dollar Shave Club recently valued at $1billion.
Read MoreIf you’re offering custom jewellery design, you need to understand why customers are choosing that option and get the emotional connection right.
Read MoreConsumers are voluntarily signing up to watch live streaming channels that advise them what to buy. What can brands do to tap into this new marketing trend?
Read MoreDespite backlash over political ads, Facebook ads are still hugely popular. So what are the new social media advertising trends you need to look out for?
Read MoreWith screenless voice search predicted to take up 30% of web browsing next year. How are brands preparing for voice eCommerce?
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