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Although chatbots are able to handle an array of customer service queries, can they handle the complexities of the multilingual digital landscape?

With artificial intelligence advancing in multiple industry sectors, can AI save lost ancient languages that have essentially vanished into history?

An explosion in demand for virtual reality e-learning and training programs is already well underway with a growth rate of 42% leading up to 2027.

Anti-ageing products and treatments are big news in the beauty market for Chinese women. China is an extremely hot market for anti-ageing products.

What happens when travel brands deal with localising huge volumes of content, including colossal amounts of user-generated content such as reviews?

Identifying the cultrual needs of tourists and meeting their expectations are vital if travel brands want to flourish in a competetive travel industry.

Tone of voice is, all too often, a neglected element of an organisation’s overall marketing strategy - even more so by B2B brands, which is a huge mistake.

What are Weido's "Super Topics" and how can you make use their popularity to build brand awareness with Weido users in China?

Brazil’s a real head-scratcher for ambitious eCommerce companies. Whilst Brazil may have experienced a recession this decade, it's still a lucrative market.

Southeast Asia boasts almost 4 million internet users per month and its appetite for eCommerce is expanding at a rate that's surpassing expectations.

India is creating unicorn companies at an increasing pace and their success all comes down to having the right language strategy!

Your brand may need multiple sites if you're targeting different markets, even if your target market speaks the same language as your native customers.

E-learning is one of the most efficient ways companies can deliver training and development to its employees to improve innovation and performance.

We're pleased to announce that TOPPAN Digital Language has been shortlisted as a finalist for Best Product at this year's Ecommerce Expo.

The use of Micro-segments (as the name might suggest) takes your regular marketing segmentation to the microscopic level.

The direct-to-consumer model has been quietly undergoing a revolution with brands such as the Dollar Shave Club recently valued at $1billion.

If you’re offering custom jewellery design, you need to understand why customers are choosing that option and get the emotional connection right.

Consumers are voluntarily signing up to watch live streaming channels that advise them what to buy. What can brands do to tap into this new marketing trend?

Despite backlash over political ads, Facebook ads are still hugely popular. So what are the new social media advertising trends you need to look out for?

With screenless voice search predicted to take up 30% of web browsing next year. How are brands preparing for voice eCommerce?