Market research translation can be a valuable tool for success, whether your business is expanding to reach a new foreign language market or trying to improve its current standing on an international stage.
At Toppan Digital Language, we offer market research translations to businesses around the world. Our qualified, post-graduate trained linguists work hard to provide high-quality results – they have a thorough understanding of the language and culture in which they are working, as well as the objectives of your multilingual research translation project.
How market research translation can help your business
If you already carry out market research in your own native tongue, you will be aware that such activities give you an opportunity to assess how well your products or services work for your customers and how to improve your offering.
Of course, when working with customers in a different place who speak another language, the response to your product may be completely different to that in your home country.
That’s why it’s important to enlist the services of market research translation specialists. The information you glean from expert market research translation will allow you to discover the opinions of your customers and make adjustments for that demographic.
As part of our work in this sector, we can handle the formats used by all the main software used in writing questionnaires including Confirmit, Globalpark, Nebu and SPSS.
|“Thank you for helping us handle the recent Cloud Computing translations, which contained many of the latest technical terms. The translators not only demonstrated the high level proficiency of both source language and target languages, but also the knowledge of the subject matter. The client is really happy with the translation quality. Thanks again for your responsive reply and detailed work during the whole process.”
JoAnn, TNS Asia
We understand that the translation turnarounds required are always tight, and our global presence means we are very well set up to handle fast turnarounds, with our translation workflow management technology helping us to handle multiple language pairs while keeping turnarounds to a minimum.
Three indicators of good market research translation
Accuracy and experience are, of course, vital for successful market research translation, but what else should you look for to ensure the end result is of the highest quality?
First of all, market research translation should not just be a straightforward translation of existing words. It’s important for questionnaires, surveys and other materials to demonstrate an understanding of the cultural and social norms of a location in order to get accurate results, while the questions should be worded in a way that leads to meaningful conclusions.
The experts at Toppan Digital Language are knowledgeable about the language and markets that their projects involve. Issues such as idioms and vernaculars are considered and translators are well-versed in market research best practice, ensuring that problems like leading questions or confusing phrases are avoided.
Good market research translation teams should also have the technological tools to ensure that projects run smoothly. This means a capability for dealing with the coding and software used to create the original questionnaires, as well as an ability to put the finished product into the right format.
Toppan Digital Language works with a variety of common industry software, including ConfirmIT and SPSS Dimensions, to streamline the market research translation and provide a flawless final result.
Finally, always look for market research translation services with proven track records of completing projects on time and to a high standard. With market research translation, there are often strict deadlines that must be met to keep a project on schedule.
With Toppan Digital Language, you can rest assured you have chosen a multilingual market research team that can quickly deal with challenges and deliver in a timely manner.
Get market research translation from Toppan Digital Language
With many years of experience in providing translation, transcription and interpretation services to well-known customers throughout a variety of industries, Toppan Digital Language is the perfect choice for anyone seeking market research translation.
We are members of the Association of Translation Companies, as well as the American Translators Association, so you can rest assured that the results you receive will be of the highest quality. We even provide a Translation Warranty as a satisfaction guarantee.
To find out more, contact us today. We’ll be happy to discuss your requirements and provide a quotation or live demonstration.
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