TOPPAN Digital Language has teamed up with Drapers to commission a study on how younger consumers are shopping for fashion and apparel.
Between them, Generation Z and millennials – broadly, shoppers in their late teens, twenties and thirties – attract endless attention, and represent fashion’s consumers of both the present and future.
To succeed, brands and retailers need to understand how to meet the expectations of consumers in these groups. But what are the similarities between them? What are the differences? And where are the opportunities for brands designing, manufacturing and selling clothes to these groups?
Interested in finding out the answers to these questions and reading the opinions of marketing leaders from brands and retailers facing these challenges? Just complete the form on this page to get instant access to this free report.
