Product descriptions

Translate one or all of your products at the click of a button

The best product descriptions address your ideal customer directly and personally and rely on communicating the benefits of your product to them rather than focusing on features. But, customers in different regions display radically different behaviour so a standard translation service is likely to result in product descriptions that fail to entice users to buy.

The terms used by your international customers to find your products are likely to be different from the terms used by customers in your domestic market and therefore, the translated content will need to be adapted if it’s to be successful.

As part of our onboarding process, we will work with your marketing team to develop buyer personas for each of your product categories in order to select the most appropriate linguists for your project and to develop in-depth knowledge of your brand, products and target audience.

We’ll then build a bespoke glossary for your content to ensure that the translated content is consistent, accurate and of a high standard, regardless of the number of linguists actively working on the project.

And to improve efficiency and reduce costs and time to market – we can integrate your eCommerce platform to our translation management system, STREAM, to allow you to send products directly to us from your site admin panel without the need for time-consuming and error prone copying and pasting or email communication.

Our services

TranscreationCreative translation service

We can adapt your translations to ensure that your brand message is conveyed without the loss of style, tone or context regardless of the country, region, language or audience you're targeting.

Website translationLocalization & CMS integration

We provide an API and out-of-the-box integration capabilities for all the major CMS and eCommerce platforms – increasing efficiency and reducing the time and cost of your website translation project.

Multilingual copywritingCreative copywriting services

We help global businesses find their distinctive voice and share their brand story with audiences around the world through exceptional, persuasive copywriting in over 90 different languages.


International SEOInternational search engine optimization

From technical audits to keyword research and SEO copywriting – we offer a range of services that will ensure that your site is optimized for the most popular search engines and online marketplaces in your target region.

Multilingual PPCPaid search management

From Google Adwords to Baidu paid search advertising, we offer a full service from keyword research to ad copywriting and PPC account management to ensure that your paid search campaigns deliver clicks and ROI.

Social mediaMonitoring, measurement & management

We offer a range of social media monitoring, measurement and management services to ensure that our clients can reach new audiences and understand what their customers are saying in different markets.


Why our clients choose us: the 3Ts of TOPPAN.

Talent

Talent

  • We strive to attract and develop the best talent in the industry for first-class service to our customers
  • We are intentional in creating a respectful, diverse, and ambitious team
  • We hand-pick native-speaking expert linguists and always pay them fairly
Technology

Technology

  • We build our tech with trusted expert advice for your industry content needs
  • Our proprietary tech platform, Stream, is easy to use and easy to implement
  • We continuously innovate with the most appropriate tech through a long-term approach
Tailored to you

Tailored to you

  • We partner with your team through consultative engagement
  • We focus on addressing your specific pain points with bespoke solutions
  • We deliver first-class service with operational excellence – quality, security, and on-time delivery
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