A world leader in translation technology
Phrase automates, manages, and translates content for deeper customer connections and faster business growth.
The Phrase Localization Platform
The Phrase Platform is the world’s most powerful, connective, and customizable localization software. Cloud-based and AI-driven, it empowers organizations to provide customers with access to the content they need in the language they speak.
The Platform is built to automate, manage, translate and integrate content at great speed, accuracy and scale. This means your customers are more engaged, fewer resources are needed and business impact is delivered quickly.
Quality at scale
The Platform provides you with a fully automated machine translation solution, scoring content and selecting translation vendors for the best results. This means that as you scale, your teams are optimized, and quality is maximized.
Connected: everywhere
Sitting on an integrated, modular system, every Phrase Platform product connects seamlessly and works flawlessly. With over 50 integrations, a central workspace and end-to-end visibility, Phrase is a localization hub connecting people, tools and technology.
A single hub
Visibility, management and translation of all content within a single, intuitive environment. This provides full visibility and control – and the Platform is designed to evolve alongside your teams and complexities.
Future-facing AI
The Phrase Platform is AI-infused, with capabilities continually being added in line with our five-year roadmap. A plethora of cutting-edge AI offerings including Phrase Next MT can be mobilized as needed; little wonder Nimdzi positions Phrase as the innovative market leader.
Outcome-focused
Sophisticated analytics visualize and report on your data for meaningful analysis. You can track against business KPIs, from customer engagement to cost optimization.
Quality at scale
The Platform provides you with a fully automated machine translation solution, scoring content and selecting translation vendors for the best results. This means that as you scale, your teams are optimized, and quality is maximized.
Connected: everywhere
Sitting on an integrated, modular system, every Phrase Platform product connects seamlessly and works flawlessly. With over 50 integrations, a central workspace and end-to-end visibility, Phrase is a localization hub connecting people, tools and technology.
A single hub
Visibility, management and translation of all content within a single, intuitive environment. This provides full visibility and control – and the Platform is designed to evolve alongside your teams and complexities.
Future-facing AI
The Phrase Platform is AI-infused, with capabilities continually being added in line with our five-year roadmap. A plethora of cutting-edge AI offerings including Phrase Next MT can be mobilized as needed; little wonder Nimdzi positions Phrase as the innovative market leader.
“The go-to, end-to-end localization solution that offers—at scale—unprecedented levels of customization, automation, and reporting to help you truly connect with new audiences and drive global growth”
The Total Economic Impact of Using Phrase (TEI) study by Forrester Consulting
Taking Translation Further
AI-led translation
We believe that the creation of our AI-powered platform is one of the biggest single advancements to happen in localization technology. Baked into the Platform and customised to your needs, Phrase AI is trainable to achieve the most successful outcomes based on the your circumstances and unique goals. In real time, the system automates the selection of the most effective translation services, incorporates brand terms, and scores content quality based on an array of context and circumstances. This means you are able to achieve much more, with less.
Automate
Phrase Orchestrator adds the ability to customize and fully automate localization processes and workflows, allowing your entire organization to access, process and distribute content at lightning speed. Designed for teams who want to build sophisticated workflows with ease, Orchestrator provides a single interface spanning the Phrase Platform of products. And with drag-and-drop functionality, no coding is required.
Analyze
Phrase Analytics empowers you to build fully individualized reports and powerful data visualizations to track performance and success. The actionable insights from this intelligence mean you’ll be able to track against goals and optimize your data-driven, end-to-end localization process. SQL knowledge is not required, so there’s no need to rely on a BI team to create sophisticated reports.
Integrate
With over 50 integrations (and counting…), Phrase can connect to your existing localization systems with ease. The ‘plug and play’ nature of the Platform protects existing workflows, allows you to retain current tools, and enables incredible speed to value. And, in the unlikely scenario that a connection doesn’t exist, our engineers can build it.
Deliveroo wouldn’t have a localization process without Phrase. Investing in the Phrase Localization Platform, we have managed to centralize the process and ensure consistency with all types of content. Most importantly, thanks to Phrase, we’ve helped improve time to market and customer satisfaction in new regions.
The Zendesk partnership with Phrase enables us make the right decisions and helps with anything new that comes up. We have an open dialogue, and I trust Phrase to have the right solutions at the right time, so that we can grow with Phrase.
We’re producing over 20 emails a week, and the platform ensures every single one is on-brand, localized, and responsive, without any engineering effort.
What3Words explored multiple localization solutions, but Phrase emerged as the indisputable frontrunner. Thanks to Phrase we have more control over our timelines. The languages team turns around a localization request in about a week, and this is never in doubt.
Phrase has become an indispensable part of our localization strategy at BlaBlaCar. Our plans include scaling the range of materials localized within the Phrase platform, particularly our help center and customer relationship content. This in turn will bolster business, improve customer satisfaction, and drive loyalty. This strategic shift reflects the efficiency gains we’ve achieved through Phrase and our commitment to delivering top-quality services to our customers globally through streamlined translation and localization processes.
Deliveroo wouldn’t have a localization process without Phrase. Investing in the Phrase Localization Platform, we have managed to centralize the process and ensure consistency with all types of content. Most importantly, thanks to Phrase, we’ve helped improve time to market and customer satisfaction in new regions.
The Zendesk partnership with Phrase enables us make the right decisions and helps with anything new that comes up. We have an open dialogue, and I trust Phrase to have the right solutions at the right time, so that we can grow with Phrase.
We’re producing over 20 emails a week, and the platform ensures every single one is on-brand, localized, and responsive, without any engineering effort.
What3Words explored multiple localization solutions, but Phrase emerged as the indisputable frontrunner. Thanks to Phrase we have more control over our timelines. The languages team turns around a localization request in about a week, and this is never in doubt.
Suggested Reading
Case Study
Powering Customer Engagement Worldwide: How Braze Scaled for Global Growth
Braze, a global leader in customer engagement, turned to Phrase to scale localization across 70+ countries without compromising on quality. By integrating seamlessly with tools like Sanity CMS and adopting automated, data-driven workflows, Braze delivers consistent, high-impact customer experiences—no matter the market.
News
Phrase Product Launch:
When it comes to translation, we don’t take things too literally
Go beyond literal translation- discover how Phrase’s latest AI innovations strike the balance between accuracy and true meaning for smarter, context-aware localization at scale.
Blog post
Four product expansion strategies to drive business growth
Learn how to drive growth with four proven product expansion strategies—innovation, bundling, re-segmentation, and localization. Explore real-world examples from HubSpot, Toast, Notion, Netflix, and more.
Blog post
Mastering TM and Phrase QPS Thresholds for Localization Automation
“Your threshold settings are more than just numbers; they are a reflection of your automation mindset.”