Expanding your business abroad is a major undertaking and most businesses take a long time to reach an advanced state of maturity in their website localization approaches and the digital marketing strategies and tactics that support them.
Most savvy businesses know that translation, although critical, is only a small element of a website localization project. Businesses owners and managers need to consider how their translated content fits within their expansion strategy and what can be done to improve performance.
To place localization in the wider context of your digital marketing capabilities, we’ve teamed up with Smart Insights to create this table to help you explain to colleagues your current use of localization and how you aim to develop them.
Localization maturity matrix (click to view larger image)