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International Expansion Key to Future Growth

International Expansion Key to Future Growth

As growth in developed countries slows, businesses are advised to look abroad for expansion opportunities.

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The Use of Humour in International Marketing

The Use of Humour in International Marketing

There’s no doubt that humour sells when it comes to marketing. A comedic element can make for a really successful international marketing campaign.

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Corporate Culture Shock: Working in China

Corporate Culture Shock: Working in China

As Chinese companies become leading players on the global stage, an increasing number of European and American citizens are being employed at Chinese firms.

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Reasons Why Selecting a Cheap Translation Agency is a Bad Idea

Reasons Why Selecting a Cheap Translation Agency is a Bad Idea

Just remember that you get what you pay for, particularly in the world of business, so think twice before selecting the cheapest available translation supplier.

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Onomatopoeia in Different Languages

Onomatopoeia in Different Languages

Onomatopoeia has a big presence in languages around the world – from English and French to Korean and Japanese

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Business Benefits of Speaking More Than One Language

Business Benefits of Speaking More Than One Language

English is undoubtedly the language of global business. It is the lingua franca that allows international brands to communicate with people around the world.

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How Google ‘Pigeon’ May Impact Local Businesses

How Google ‘Pigeon’ May Impact Local Businesses

How Google's changes to local search results might effect local businesses in different regions around the world.

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Are Brands Using Bad Grammar to Get Noticed?

Are Brands Using Bad Grammar to Get Noticed?

Advertisers are increasingly turning to ‘bad’ grammar these days in a bid to sell their products or services.

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Mind the Gap When Targeting Hipsters

Mind the Gap When Targeting Hipsters

Hipsters portray deep anxieties about consumer society and mass culture. So how can brands adapt to the ever-changing demands of hipsters? More to the point – should they?

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The Importance of Food in Language Development

The Importance of Food in Language Development

It’s difficult to overestimate the impact of food on the development of modern languages.

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Localising Smells: How Different Cultures Perceive Scents

Localising Smells: How Different Cultures Perceive Scents

Smell is not just a biological or psychological experience, it is also a social and cultural phenomenon which is increasingly being used in brand marketing.

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Forget Hindi and English: Hinglish is the Future of Advertising in India

Forget Hindi and English: Hinglish is the Future of Advertising in India

The British have been borrowing Indian words since the earliest days of the Raj - pyjamas, bangle, jodhpurs, look, khaki, bungalow and shampoo are all of Indian origin.

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The Impact of Cultural Values on Marketing Ethics

The Impact of Cultural Values on Marketing Ethics

A single marketing message cannot be expected to work in multiple territories due to cultural and ethical differences.

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The Difficulties of English Translations

The Difficulties of English Translations

It is often said that English is a difficult language to learn. One of the problems with English is that it has a number of influences.

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Should Brands Get ‘Down With da Kids’?

Should Brands Get ‘Down With da Kids’?

One of the greatest challenges for brands these days is connecting with the younger generation. But should they use slang to do so?

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Video Game Localisation: Challenges & Pitfalls

Video Game Localisation: Challenges & Pitfalls

The worldwide appeal of gaming, with its attendant need for localisation, translates into several major new challenges for developers.

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The Rise of the Acronym

The Rise of the Acronym

Acronyms play an important role in our daily lives but businesses should learn when and when not to use them.

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Language Etiquette Tips for International Business

Language Etiquette Tips for International Business

A business deal can live or die simply because you have overlooked the idiosyncrasies of language in relation to business etiquette.

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How to Manage Global Translation Teams

How to Manage Global Translation Teams

Emails, videoconferencing and intranet technology mean many of us work with colleagues not only in different buildings, but in different countries.

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Learning to COPE with Your Content Marketing

Learning to COPE with Your Content Marketing

COPE stands for Create Once, Publish Everywhere. The pace of change in digital media is so fast that today's technology can soon become yesterday's news....

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