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Transcreation of websites and marketing communications is critical to SEO success in many regions around the world.

Some leaders still don’t grasp the importance of organisational culture in helping achieve corporate goals. Research by Geert Hofstede may have the answers.

With eCommerce mobile conversion rates 51% lower than desktop in the UK alone, how can retailers bridge the gap between their mobile and desktop customers?

Trusted Shops, a customer assurance and review platform, analysed over 4 million reviews from its clients’ largest markets in Europe. Here’s what they found.

Memes can quickly become a shared cultural phenomenon for people in very different markets. Getting it right culturally is an even harder prospect.

Those working in aviation are now required to take regular tests to prove their English language proficiency, with the aim of improving communications.

Hofstede's cultural dimensions theory is a framework for cross-cultural communication and is still used today, despite being published in the late 1970's.

Finding a balanced approach between central control and regional freedom is the best route to success for brands planning a global marketing campaign.

While it's important to create relevant global marketing campaigns, global brands can’t afford not to invest in ways to adapt messaging for local audiences.

With technology offering firms a potential competitive advantage, those who make the right decisions could leave competitors far behind.

Only 54% of UK businesses expect to be compliant by the time GDPR comes into force according to a survey by the Direct Marketing Association (DMA).

South Korea is one of the world’s most innovative skincare markets, home to recent developments in beauty technologies such as sheet masks and ampoules.

Years used to pass between identifying a business need and producing appropriate software, meaning often the software could be obsolete at launch.

Recent investigation indicates physical landscape affects the spread of dialect. Geography and population density play a factor - and it can be explained mathematically.

Whether retailers like it or not, consumer expectations are evolving and online retailer competition has intensified.

British people are notorious for understatement - many British soldiers died unnecessarily in the Korean War when a situation described as "a bit sticky" was far more serious.

Older immigrants, those who relocate to the US after age 10, tend to pursue STEM-type careers – professions that aren't so communication-dependent.

By 2025, Millennial and Gen-Z consumers will represent nearly half the audience for luxury goods. However, they won't find the luxury sector’s traditional business model very appealing.

Gartner predicts that next year's chief marketing officers will be spending more on technology than today's chief information officers.

Retailers using smart tech are able to get ahead in fashion retail by personalising products and experiences, and refining the logistics process.