In the UK alone, 50% of charities don’t have a digital strategy in place according to a new report and only 9% have been through a digital transformation.
Read MoreCompanies that follow agile development workflows are increasing turning to continuous localisation to release multilingual versions of their products.
Read MoreBy partnering with merchants handling credit card data, Google believes it can now track purchasing offline and connect it to online ad interaction
Read MoreMany brands are making use of chatbots and voice-activated apps to help guide customers through the decision process.
Read MoreTranscreation of websites and marketing communications is critical to SEO success in many regions around the world.
Read MoreSome leaders still don’t grasp the importance of organisational culture in helping achieve corporate goals. Research by Geert Hofstede may have the answers.
Read MoreWith eCommerce mobile conversion rates 51% lower than desktop in the UK alone, how can retailers bridge the gap between their mobile and desktop customers?
Read MoreTrusted Shops, a customer assurance and review platform, analysed over 4 million reviews from its clients’ largest markets in Europe. Here’s what they found.
Read MoreMemes can quickly become a shared cultural phenomenon for people in very different markets. Getting it right culturally is an even harder prospect.
Read MoreThose working in aviation are now required to take regular tests to prove their English language proficiency, with the aim of improving communications.
Read MoreHofstede's cultural dimensions theory is a framework for cross-cultural communication and is still used today, despite being published in the late 1970's.
Read MoreFinding a balanced approach between central control and regional freedom is the best route to success for brands planning a global marketing campaign.
Read MoreWhile it's important to create relevant global marketing campaigns, global brands can’t afford not to invest in ways to adapt messaging for local audiences.
Read MoreWith technology offering firms a potential competitive advantage, those who make the right decisions could leave competitors far behind.
Read MoreOnly 54% of UK businesses expect to be compliant by the time GDPR comes into force according to a survey by the Direct Marketing Association (DMA).
Read MoreSouth Korea is one of the world’s most innovative skincare markets, home to recent developments in beauty technologies such as sheet masks and ampoules.
Read MoreYears used to pass between identifying a business need and producing appropriate software, meaning often the software could be obsolete at launch.
Read MoreRecent investigation indicates physical landscape affects the spread of dialect. Geography and population density play a factor - and it can be explained mathematically.
Read MoreWhether retailers like it or not, consumer expectations are evolving and online retailer competition has intensified.
Read MoreBritish people are notorious for understatement - many British soldiers died unnecessarily in the Korean War when a situation described as "a bit sticky" was far more serious.
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