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This article takes a look at the cognitive bias that can influence the decision making process in various cultures around the world.

Language is often used to bring small communities together and show common understanding – in the same way as teenage slang – to the exclusion of others.

When a business experiences huge levels of growth in one market, the next logical step is to eye up opportunities in other markets.

The success of any international marketing campaign relies on the ability of the chosen message to resonate with the target audience.

Find out how to use Google Analytics to choose which market you should enter next to ensure you achieve localisation ROI.

Our use of emojis may be one of the biggest recent innovations in how our species communicates.

The wearable tech industry is facing huge social, cultural and linguistic challenges to mainstream adoption in various regions around the world.

FinTech enterprises may a significant competitive advantage when it comes to expansion, over more established financial companies.

Localisation differs from translation in that localisation takes into account the idiosyncrasies of the culture within each market – adapting the product, s

Many businesses are waking up to the concept of buying from overseas marketplaces in order to save money on wholesale or custom-made items.

Telecoms infrastructure remains a challenge for India, and 4G technology is seen as a potential solution to the inadequacies of current internet services.

British goods are not only considered to be desirable across much of the world but the ‘made in Britain’ label also commands a premium in many markets.

How people introduce themselves, expect to be introduced, and the number of parts their name consists of varies around the world.

We asked some of the most influential experts in eCommerce what they thought would be the biggest trends in 2016 and beyond and here's what we found.

Terry heads Astound Commerce’s European operations. He brings 20 years of enterprise technology leadership experience and 11 years’ experience in digital technology design and delivery.

Ian is the founder and CEO of global search engine marketing agency Search Laboratory.

Joe Tarragano is the retail practice partner at the consulting firm Transform, which focuses on digital transformation and multichannel strategy, design and delivery.

If you’re doing any business in Asia, you can’t fail to be aware of Chinese New Year which is being celebrated on the 8th February.

Doing business in China is notoriously difficult and as a result, many western multi-nationals opt for a joint venture with a local Chinese company.

China is a notoriously risky place to do business but there have been changes over the last decade which make it more feasible to rely on written contracts.