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China’s Indigenous Innovators: How Haeir Is Shaking Things Up

China’s Indigenous Innovators: How Haeir Is Shaking Things Up

Haier, the world’s biggest appliance-maker, has implemented a radical new business approach in order to turn itself into a machine for innovation.

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How Different Cultures Celebrate Easter

How Different Cultures Celebrate Easter

Not only is Easter the end of the winter, it is also the end of Lent, traditionally a time of fasting in the Christian calendar.

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Saying ‘No’: How Conflict Avoidance Varies Between Cultures

Saying ‘No’: How Conflict Avoidance Varies Between Cultures

How much cultures vary with conflict avoidance dimensions can lead to different expectations for interpersonal relationships and business communication.

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How Kellogg’s Failed, and Then Won, in India

How Kellogg’s Failed, and Then Won, in India

How Kellogg’s turned its failure in India into success by localising its offering and message to suit the local market.

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Translation Key to Ecommerce Logistics in Emerging Markets

Translation Key to Ecommerce Logistics in Emerging Markets

Logistics will play a key part in unlocking the potential of emerging markets for cross-border ecommerce.

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The Continuing Adventures of M&S in China

The Continuing Adventures of M&S in China

Many UK brands have made attempts at cracking China over the last few years. Some succeed but a few have slunk home with their tail between their legs.

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Market Testing Strategies for Global Businesses

Market Testing Strategies for Global Businesses

Corporate lifespans seem to be shorter than ever before. So how can companies prolong their lives?

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Applying Behavioural Insights to Improve Business Performance

Applying Behavioural Insights to Improve Business Performance

International businesses increasingly need to use insights from behavioural economics, social anthropology and psychology to increase conversion rates.

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Colour and Culture: Similarities and Differences

Colour and Culture: Similarities and Differences

Different cultures make their own associations with colour. But don’t be fooled into thinking colours are perceived completely differently in every culture.

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Where in the World Do They Speak the Most Languages?

Where in the World Do They Speak the Most Languages?

Check out our interactive map to see which countries in the world have the greatest linguistic diversity.

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Cheap Gaming Consoles for Emerging Markets

Cheap Gaming Consoles for Emerging Markets

We've already seen the rise of cheap mobile handsets. Now there's talk of low-cost gaming consoles for emerging markets. But is this the right strategy for gaming companies?

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The Rise of the State-owned Enterprise

The Rise of the State-owned Enterprise

The modern world is seeing a remarkable resurgence of a form of organisation thought to have become extinct – the State-owned enterprise.

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Drone Technology: a Tricky Take-off or the Future of Ecommerce?

Drone Technology: a Tricky Take-off or the Future of Ecommerce?

Will drone technology take off for ecommerce or will new legislation shoot them out of the sky?

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In COD We Trust

In COD We Trust

Why consumer preference for cash on delivery is holding back global ecommerce.

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Rational vs. Emotive Marketing – Which Is Best for Global Audiences?

Rational vs. Emotive Marketing – Which Is Best for Global Audiences?

Any brand wishing to attempt an emotional connection with its audience via advertising needs a very good understand of cultural motivations if it has any chance of success.

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Using Anthropological Models to Inform Working Practices Between Cultures

Using Anthropological Models to Inform Working Practices Between Cultures

What can anthropology lend to businesses that are expanding their operations globally?

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Why Does Asia Consume, But Not Produce Luxury Brands?

Why Does Asia Consume, But Not Produce Luxury Brands?

Of the world’s 22 most profitable luxury brands, 20 come from Europe. Why is this, and is this situation likely to change?

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Responding to the Growth in Tourism from Emerging Markets

Responding to the Growth in Tourism from Emerging Markets

Tourists from emerging markets are travelling the world in increasing numbers and they are increasingly spending more than other nationalities when they do.

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CMS Considerations for Multiple Languages

CMS Considerations for Multiple Languages

Localising your website can represent an enormous task both in terms of time, energy and expenditure.

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Retaining Your Brand Identity When Expanding Overseas

Retaining Your Brand Identity When Expanding Overseas

How much can a brand change itself without losing sight of its meaning?

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