Blog

Many UK brands have made attempts at cracking China over the last few years. Some succeed but a few have slunk home with their tail between their legs.

Corporate lifespans seem to be shorter than ever before. So how can companies prolong their lives?

International businesses increasingly need to use insights from behavioural economics, social anthropology and psychology to increase conversion rates.

Different cultures make their own associations with colour. But don’t be fooled into thinking colours are perceived completely differently in every culture.

Check out our interactive map to see which countries in the world have the greatest linguistic diversity.

We've already seen the rise of cheap mobile handsets. Now there's talk of low-cost gaming consoles for emerging markets. But is this the right strategy for gaming companies?

The modern world is seeing a remarkable resurgence of a form of organisation thought to have become extinct – the State-owned enterprise.

Will drone technology take off for ecommerce or will new legislation shoot them out of the sky?

Why consumer preference for cash on delivery is holding back global ecommerce.

Any brand wishing to attempt an emotional connection with its audience via advertising needs a very good understand of cultural motivations if it has any chance of success.

What can anthropology lend to businesses that are expanding their operations globally?

Of the world’s 22 most profitable luxury brands, 20 come from Europe. Why is this, and is this situation likely to change?

Tourists from emerging markets are travelling the world in increasing numbers and they are increasingly spending more than other nationalities when they do.

Localising your website can represent an enormous task both in terms of time, energy and expenditure.

How much can a brand change itself without losing sight of its meaning?

As the world moves further into the digital age, and consumers require unique, personalised experiences, small companies are likely to increasingly challenge larger organisations.

Theories of cultural anthropology may have some real bearing on how different cultures respond to web design.

One measure of how well you’ve infiltrated your brand into a local culture is how successfully you can align it with a local holiday.

There’s no doubt that humour sells when it comes to marketing. A comedic element can make for a really successful international marketing campaign.

As Chinese companies become leading players on the global stage, an increasing number of European and American citizens are being employed at Chinese firms.