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For US brands expanding into the UK, it’s important to change elements of communication such as spelling, grammar and vocabulary. Other elements of tone and style will probably also need to change.

With lots of money invested in sending workers overseas, or recruiting internationally, savvy organisations seek to minimise the turnover of this group.

Taking a brand overseas offers marketing teams the chance to present it in a completely different way.

Here at TOPPAN Digital Language, we take your existing Wordpress website and efficiently localise it in order to engage with a global, multilingual audience.

Viewed from abroad, many familiar UK brands appear unrecognisable to their domestic audience.

Learn how to use the hreflang tag - one simple line of code that Google and other search engines will use to index different language versions of your website.

We'd like to wish everyone a happy International Translation Day. International Translation Day has been celebrated since 1953 .

There’s an unprecedented amount of digital information available. Learning how to store, dissect and analyse Big Data is a major challenge

Spanish users are starting to replace “qué” (what) with “q,” and “más” (more) is often reduced to a simple “+.” So how does this affect search marketing?

Don’t be put off by the creepy sci-fi concept of programming your brain - neuro linguistic programming (NLP) can be a very valuable tool for global businesses.

Human universals offer a way of understanding that our experiences are in many ways shared irrespective of which society we belong to.

Markets are not homogeneous units. Populations vary according to demographic, cultural, social and economic factors and this will affect consumer behaviour.

Westerners in Japan often have culture shock. People arrive 15 minutes early to work, there aren’t litter bins and trains are silent. But what happens when Japanese people visit the West?

To successfully navigate the freelancer's universe and stop yourself being drawn into a black hole of accounting, check out this great infographic from FreshBooks!

The EU’s Legal Affairs Committee recently moved a step closer to implementing a controversial new copyright directive people are expressing concerns about.

TOPPAN Digital Language has teamed up with We Are Pentagon to present at this year's Fashion Without Borders event.

Digital natives are accustomed to online shopping, mobile phones and ubiquitous broadband; all of which impacts on their behaviour as consumers.

How Johnson & Johnson and Starbucks are succeeding at digital transformation internationally.

Swear words make up around 0.7% of the words people use everyday, which is a lot when you consider it’s about the same amount people use for ‘we’ and ‘our’.

Without creativity, businesses risk their products becoming undifferentiated commodities. So how do businesses encourage and nurture creativity?