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If you want to successfully grow your brand internationally, you'll need to add language tech to your marketing tech. Here's how!

Cultural Sensitivity allows marketers to be aware of local cultural nuances in order to develop appropriate messaging that engages their target audience.

To adapt the eCommerce experience for global customers, transcreation, cultural sensitivity, and visual images should be core priorities.

If you want your brand to reach global audiences with less in-house friction or complexity, you'll need to adapt to a Localization-first OP.

Although law firms aren’t universally quick to adopt new technologies, most are at least aware that legal technology is changing their industry.

Although the legal sector is notoriously reluctant to absorb new technologies, it seems that artificial intelligence is highly likely to cause disruption.

Global law firms are increasingly using content marketing – particularly blogging – to demonstrate their expertise and raise their organisational profiles.

In order to improve scientific innovation, language inclusivity is now being encouraged by the scientific community when publishing new research papers.

We put together a list of 7 common factors to consider before you approach a language service provider to translate your website.

Text Expansion occurs when you translate content from one language to another and the translated text appears longer than the source text.

With voice search continuing to grow in popularity we unpack how you can adapt your voice search strategy for multiple languages.

Camping has become the new travel trend in China for young Chinese travellers and many overseas outdoor brands are eyeing the Chinese market.

Sportswear seems to be booming in spite of the recent pandemic. Particularly apparel aimed at home workouts, cycling and running.

As retail brands continue to invest in cross-border commerce, online language diversity will become essential to international growth.

As consumer behaviour changes, retailers need to be ahead of the curve in order to manage any supply chain issues.

As online privacy becomes more of a concern for internet users, what does this mean for advertisers who use third-party cookies?

Adapting the language in your travel marketing will help you connect to the emotional expectations of your customers' travel experiences.

When it comes to website design, people from different cultural backgrounds have different criteria for what is acceptable, and what is good.

Localising your digital projects at the design stage can reduce the complications associated with the project over its lifespan.

We take a look at the top mobile app localisation best practices you need to implement to reach new users without compromising functionality.