Blog

What are the pros and cons of using In-house linguists and outsourced localisation experts for your localisation projects?

Find out more about how brands use automated localisation to scale their language needs faster to reach customers in new markets.

Alibaba's has pivoted to a ‘new retail’ approach and plans to pioneer high-tech best practices to revolutionise the grocery shopping industry

Pre-owned clothing sales have grown 21 times faster than the mainstream retail apparel market. We take a look at why second-hand is in vogue.

Bricks and mortar retail has faced immense challenges during the pandemic. How can they adapt and respond to the new challenges ahead?

Gender fluidity and our ideas about gender are the most defining social topics of our time. But how has this influenced the fashion industry?

Middle Eastern travellers are a rising category of tourists. We take a look at how the travel Industry can meet their needs.

We take a look at some of the most popular content and technology trends influenced by the Covid-19 pandemic and how they can help your brand.

The localisation of your brand doesn't stop at words, you're images need to be localised if you want to connect with international consumers

Community languages are widely spoken across the UK due to the country's diverse ethnic population, so why aren't they supported nationally?

TOPPAN Digital Language now supports the localisation of Page Designer content, allowing eCommerce teams to build engaging, multilingual pages faster!

How can retailers leverage the gratification model and improve consumer loyalty to remain successful after the Covid-19 pandemic?

61% of content online is in English with only 25% of English-speaking internet users. So why aren't popular world languages reflected enough?

Inconsistent fact-checking with non-English content is a major issue on social media. But how can platforms tackle this frustrating problem?

To Centralise or decentralise your your marketing operations? It's the big question marketers face when localising content to new markets.

To remain competitive in new markets, a localised company culture can make your long-term brand localisation strategies more effective

But what makes translation and localisation different? And which service is best for your business in order to reach audiences in new markets?

If you’re localising a website or a mobile app, there's a range of language services to help you communicate your brand in new markets.

When it comes to eCommerce expansion, how do you identify which market is the right one for your business to expand into?

Building a localisation-first organisation allows you to manage and maintain the complexities of creating and distributing localised assets.