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In order to prevent cultural misunderstandings with native speakers, the promotion of cultural understanding is vital to language learning.

After its launch in 2008, Meitu very quickly became widely popular in China and the company is now valued at close to $6 billion.

Writing content that matches customer search intent and persuades them to click through to your site is challenging but worth the effort.

TikTok (or Douyin in China) has quickly spread in popularity from its Chinese launch in 2016 with 500 million monthly active users around the world.

Paid search for B2B is higly competetice and typically more expensive compared to B2C. Focusing on best practices is key if you’re trying out Google Ads.

The latest move by China’s regulators obliges online retailers to do more to fight against online vendor fraud. How will the new eCommerce rules affect you?

China’s digital platforms are acing social commerce Western social media can only dream of. Xiaohongshu (Little Red Book) is just another prime example.

Niche products appeal only to specific customers with particular tastes or preferences. How can you optimise your site to reach these customers?

The World Bank predicts improvements in key measures in the B2B market across the majority of countries.of the African continent.

How can marketers breakthrough the information cocoon and target consumers in an increasingly fragmented and complex media market?

Amazon is setting its sights on rural India for its next phase of customer acquisition and these hard-to-reach populations only speak minority languages.

Three years ago, a solution was launched that could facilitate the burgeoning cross-border eCommerce scene: experimental eCommerce “special trade” zones.

Unlike in the cynical West, China’s consumers are much more likely to be influenced by personalities or influencers within their community of interest.

Automation is fast becoming an integral part of the consumer’s shopping experience and already has its roots firmly in the ground of the retail sector.

The payment process can be the most challenging part of your eCommerce site to optimise. But conversion rates can be improved by a number of small tweaks.

Cash-on-delivery maybe convienient for Indian consumers but there's evidence to suggest that this popular payment method could be on its last legs.

Minority languages Language plays a key role in garnering more customers to your website as the number of these minority language speakers increase.

After Dolce and Gabbana’s 2018 PR disaster, what can we learn from the blunders of luxury brands to avoid cultural insensitivity in the Chinese market?

Could the Nike House of Innovation 000 be the 'new normal' for the personalised customer shopping experience in the retail industry?

There's a surge in cross-boarder eCommerce in India with half of cross-border shopping done on US-based sites. The rest is split between the UK and China.