Here’s the thing: fashion moves fast.

Lightning fast.

And for global brands, it’s a race not just to keep up; brands have to be trailblazers.

An iconic UK retail brand, recognized as a leading youth-focused fashion innovator, faced a unique challenge.
Their catalog was exponentially growing. And with this growth, they needed lightning-quick, accurate translations that carried their unique voice across the world.

It was clear they needed a combination of high-tech speed with that instantly relatable human touch.

And that’s where we stepped in.

We crafted a tailor-made neural machine translation model.
This wasn’t just any off-the-shelf software.

We trained the machine engine using custom data to understand, mimic, and replicate the brand’s distinct voice and style.

But what about that human touch?

We brought in a team of skilled linguists and produced a creative brief so they could get to know the essence of the brand.

Then, they fine-tuned the machine translation output.

This winning combo of human and machine ensured that every translated word was on brand and meticulously tailored for the target audience.