Fashion moves fast, lightning fast.

Global brands must keep up and be trailblazers.

An iconic UK retail brand, recognized as a leading youth-focused fashion innovator, faced a unique challenge: their catalog was exponentially growing. With this growth, they needed quick and accurate translations that carried their unique voice across the world.

It was clear they needed a combination of high-tech speed along with a relatable human touch.

So that’s where we stepped in.

We crafted a tailor-made neural machine translation model that wasn’t just any off-the-shelf software.

We trained the machine engine using custom data to understand, mimic, and replicate the brand’s distinct voice and style.

But what about that human touch?

We brought in a team of skilled linguists and produced a creative brief so they could get to know the essence of the brand.

Then, they fine-tuned the machine translation output.

This winning combo of humans and machines ensured that every translated word was on brand and meticulously tailored for the target audience.