Search marketing

International search marketing service

Users in different markets not only speak different languages in many cases but they search for goods and services in different ways. On top of this, Google is not always the dominant search engine in every country around the world.

In China, Baidu has the majority of the search market. In Russia, the top search engine is Yandex.

From technical SEO audits to keyword research and copywriting – we offer a range of search marketing services that will ensure that your site is optimized for the most popular search engines and appears for all the relevant high-volume queries on the search engines you’re targeting.

This will help to ensure that your customers can find your website when performing searches in their native tongue regardless of the region or language you’re targeting.

Our services

Website localizationLocalization & CMS integration

We provide an API and out-of-the-box integration capabilities for all of the most popular eCommerce platforms – increasing efficiency and reducing the time and cost of your website localization project.

TranscreationCreative translation service

We can adapt the translations of your product descriptions and editorial to ensure that your brand message is conveyed without the loss of style, tone or context regardless of the country, region or language you're targeting.

CopywritingCreative copywriting services

We help global eCommerce retailers find their distinctive voice and share their brand story with audiences around the world through exceptional, persuasive copywriting in over 90 different languages.

Product descriptionsLocalized product descriptions

We have developed a variety of online tools and eCommerce platform integrations that allow you to translate one product description or an entire product catalogue into over 250 languages at the click of a button.

Customer serviceLocalized customer communication

We can help you manage your customer communications across every one of your channels including your website, app, email, social media and even your customer service software such as Zendesk.

Search marketingInternational SEO & PPC

From technical audits to keyword research and PPC ad copywriting – we offer a full range of search marketing services that will ensure that your site is visible on the most popular search engines in your target region.

Why our clients choose us: the 3Ts of TOPPAN.

Talent

We strive to attract and develop the best talent in the industry for first-class service to our customers
We are intentional in creating a respectful, diverse, and ambitious team
We hand-pick native-speaking expert linguists and always pay them fairly

Technology

We build our tech with trusted expert advice for your industry content needs
Our proprietary tech platform, Stream, is easy to use and easy to implement
We continuously innovate with the most appropriate tech through a long-term approach

Tailored to you

We partner with your team through consultative engagement
We focus on addressing your specific pain points with bespoke solutions
We deliver first-class service with operational excellence – quality, security, and on-time delivery