Product descriptions

Translate one or all of your products at the click of a button

The best product descriptions address your ideal customer directly and personally, and focus on communicating the benefits of your product to the customer rather than merely displaying generic features. But, customers in different regions display radically different behavior, so a standard translation service is likely to result in product descriptions that fail to entice users to buy.

The terms used by your international customers to find your products are likely to be different from the terms used by customers in your domestic market and therefore, the translated content will need to be adapted if it’s to be successful.

As part of our onboarding process, we will work with your marketing team to develop buyer personas for each of your product categories in order to select the most appropriate linguists for your project and to develop in-depth knowledge of your brand, products and target audience.

We’ll then build a custom-tailored glossary for your content to ensure that the translated content is consistent, accurate and of a high standard, regardless of the number of linguists actively working on the project.

And to improve efficiency and reduce costs and time to market – we can integrate your eCommerce platform to our translation management system, STREAM, to allow you to send products directly to us from your site admin panel without the need for time-consuming and error-prone copying and pasting or email communication.

Our services

Website localizationLocalization & CMS integration

We provide an API and out-of-the-box integration capabilities for all of the most popular eCommerce platforms – increasing efficiency and reducing the time and cost of your website localization project.

TranscreationCreative translation service

We can adapt the translations of your product descriptions and editorial to ensure that your brand message is conveyed without the loss of style, tone or context regardless of the country, region or language you're targeting.

CopywritingCreative copywriting services

We help global eCommerce retailers find their distinctive voice and share their brand story with audiences around the world through exceptional, persuasive copywriting in over 90 different languages.

Product descriptionsLocalized product descriptions

We have developed a variety of online tools and eCommerce platform integrations that allow you to translate one product description or an entire product catalogue into over 250 languages at the click of a button.

Customer serviceLocalized customer communication

We can help you manage your customer communications across every one of your channels including your website, app, email, social media and even your customer service software such as Zendesk.

Search marketingInternational SEO & PPC

From technical audits to keyword research and PPC ad copywriting – we offer a full range of search marketing services that will ensure that your site is visible on the most popular search engines in your target region.

Why our clients choose us: the 3Ts of TOPPAN.



  • We strive to attract and develop the best talent in the industry for first-class service to our customers
  • We are intentional in creating a respectful, diverse, and ambitious team
  • We hand-pick native-speaking expert linguists and always pay them fairly


  • We build our tech with trusted expert advice for your industry content needs
  • Our proprietary tech platform, Stream, is easy to use and easy to implement
  • We continuously innovate with the most appropriate tech through a long-term approach
Tailored to you

Tailored to you

  • We partner with your team through consultative engagement
  • We focus on addressing your specific pain points with bespoke solutions
  • We deliver first-class service with operational excellence – quality, security, and on-time delivery
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