[CASE STUDY] – Can you reduce product description translation costs by 25% permanently?
(And still maintain quality and tone of voice?)
More products, more problems
Here’s the thing: fashion moves fast.
Lightning fast.
And for global brands, it’s a race not just to keep up; brands have to be trailblazers.
An iconic UK retail brand, recognized as a leading youth-focused fashion innovator, faced a unique challenge.
Their catalog was exponentially growing. And with this growth, they needed lightning-quick, accurate translations that carried their unique voice across the world.
It was clear they needed a combination of high-tech speed with that instantly relatable human touch.
And that’s where we stepped in.
![More products, more problems](https://d1sjtleuqoc1be.cloudfront.net/wp-content/uploads/2023/07/27120240/Untitled-12-01.png)
A Fashionably Fluent Framework
We crafted a tailor-made neural machine translation model.
This wasn’t just any off-the-shelf software.
We trained the machine engine using custom data to understand, mimic, and replicate the brand’s distinct voice and style.
But what about that human touch?
We brought in a team of skilled linguists and produced a creative brief so they could get to know the essence of the brand.
Then, they fine-tuned the machine translation output.
This winning combo of human and machine ensured that every translated word was on brand and meticulously tailored for the target audience.
![A Fashionably Fluent Framework](https://d1sjtleuqoc1be.cloudfront.net/wp-content/uploads/2023/07/27120255/Untitled-12-02.png)
Cutting Costs, Not Corners
We translated vast numbers of content and product descriptions, including descriptions with automated daily drops for limited-edition products that are released each day.
As a result, our blend of tech-savvy and language know-how reduced the cost of product description translations by 25%.
And the cherry on top?
Translation turnaround time fell from three days to just 24 hours.
![Cutting Costs, Not Corners](https://d1sjtleuqoc1be.cloudfront.net/wp-content/uploads/2023/07/27120309/Untitled-12-03.png)