In-language coding

Our experienced team of in-language coders pride themselves on supporting researchers and end-clients to draw key findings from their research.

We will work with you on a consultative basis at each and every step. As your partners in coding, we will add value by recommending and discussing the optimum approach. All our coders have a full understanding of market research and a proven track record in sectors such as Healthcare, Consumer & Retail and Financial Services, which allow us to deliver super fast, accurate results.

Our endeavour: To code to your brief and to your way of thinking in the most effective way possible.

Our Services:

  • Creation of the codeframes
  • Bad ID check / DQ check (flagging of nonsensical or poor-quality responses for removal before coding)
  • Super fast multimarket brand coding (automated)
  • In-language coding of full open-ends
  • Intelligent Translation of full open-end responses
  • In-language coding and machine translation of full open-ends via Codeit
  • Reporting of Adverse Events in respondent data (healthcare)

Our in-language coders code directly from the local language using a shared English codeframe for both trackers and adhoc studies, removing the need to translate the data into English first and allowing you to get a head-start on your analysis. Shared codeframes allow the coders to work simultaneously whilst staying up-to-date on real-time changes at any stage of the coding process.

Our coders are fluent in English as well as in the language of the target market, so they are able to capture nuances and subtleties for increased coding accuracy.

Our Quality Guarantee

Coding millions of in-language responses in over 25 markets is a testament to our high quality standards which meet the guidelines set by ISO 20252. All of our deliverables are checked by a second experienced coder and go through rigorous checks via our in-house Quality Assurance team to include the following:

  • Accuracy of coding
  • Completeness of coding
  • Consistency of coding across markets
  • Detailed threshold check for codes

Our services

Translation & localisationMarket research translation & localisation

Accurate, secure translation and localisation of your content from and into any file type, across a wide spectrum of specialist sectors. Always carried out by professional specialist linguists using ISO-certified processes.

Transcreation & copywritingCreative translation for market research

With our transcreation and copywriting services, we can adapt your translations to ensure that your brand message is conveyed without the loss of style, tone or context regardless of the country, region, language or audience you're targeting

Proofreading & editingProofreading and QA

If you’re struggling with time and resources when proofreading and editing you’re content, we’re the perfect language partner. We provide thorough and meticulous proofreading and editing services to ensure your documents are always market-ready.

InterpretingSimultaneous and consecutive interpreting services

We provide both simultaneous and consecutive interpreting services either face-to-face or over the phone, whatever your event or requirements, and no matter where it is.

TranscriptionOne-step audio transcription

Monolingual or multilingual transcription of your audio and audiovisual market research content into English using our unique one-step approach that saves you both time and money.

Opens / verbatim translationMultilingual survey data translation

Unlock vital information from your survey data and get the right response from your audience with expert opens translation services to fit any situation from our experienced team of translators.

Pourquoi nos clients nous font confiance :



  • Nous nous efforçons d’attirer et de développer les meilleurs talents du secteur pour offrir un service de première classe à nos clients
  • Nous créons volontairement une équipe respectueuse, diversifiée et ambitieuse
  • Nous sélectionnons un par un des linguistes experts de langue maternelle et les payons toujours équitablement


  • Nous construisons notre technologie en nous appuyant sur les conseils d’experts de confiance pour répondre aux besoins de votre secteur en matière de contenu
  • Notre plateforme technologique propriétaire, Stream, est facile à utiliser et à mettre en œuvre
  • Nous innovons continuellement avec la technologie la plus appropriée grâce à une approche à long terme
Adapté à vos besoins

Adapté à vos besoins

  • Nous travaillons en partenariat avec votre équipe et nous mettons à son entière disposition
  • Nous nous concentrons sur la résolution de vos problèmes spécifiques avec des solutions sur mesure
  • Nous fournissons un service de première classe avec une excellence opérationnelle : qualité, sécurité et livraison dans les délais
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