Website localisation

Professional eCommerce website localisation service

Only 18% of online Europeans stated that they would purchase goods and services in a foreign language. However, simply translating your content into your customer’s native language is not enough to achieve success in global markets.

You need to ensure that your site is localised for audiences in your target market and optimised for the most popular search engines in your target region.

On top of this, you need to ensure that you use the right domain name and structure, display pricing in the local currency and adapt your sizes, weights and other measurements and offering the preferred local payment methods to suit local audiences.

Furthermore, if you’re a luxury or heritage brand, you may need to balance your localisation approach with the need for customers to recognise the history and provenance of your products by localising certain aspects of your eCommerce website while preserving others in the source language – a process known as selective localisation.

We can help you address all of these issues to ensure that you can maximise your global reach while delivering ROI from your eCommerce website localisation project. We’ll select the most appropriate team of professionals for your website localisation project while ensuring we have the cultural knowledge and expertise to engage with your target audience – regardless of their region, culture or language.

Our services

Website localisationLocalisation & CMS integration

We provide an API and out-of-the-box integration capabilities for all of the most popular eCommerce platforms – increasing efficiency and reducing the time and cost of your website localisation project.

TranscreationCreative translation service

We can adapt the translations of your product descriptions and editorial to ensure that your brand message is conveyed without the loss of style, tone or context regardless of the country, region or language you're targeting.

CopywritingCreative copywriting services

We help global eCommerce retailers find their distinctive voice and share their brand story with audiences around the world through exceptional, persuasive copywriting in over 90 different languages.


Product descriptionsLocalised product descriptions

We have developed a variety of online tools and eCommerce platform integrations that allow you to translate one product description or an entire product catalogue into over 250 languages at the click of a button.

Search marketingInternational SEO & PPC

From technical audits to keyword research and PPC ad copywriting – we offer a full range of search marketing services that will ensure that your site is visible on the most popular search engines in your target region.

Customer serviceLocalised customer communication

We can help you manage your customer communications across every one of your channels including your website, app, email, social media and even your customer service software such as Zendesk.


Integrated with

Why our clients choose us: the 3Ts of Toppan.

Talent

Talent

  • We strive to attract and develop the best talent in the industry for first-class service to our customers
  • We are intentional in creating a respectful, diverse, and ambitious team
  • We hand-pick native-speaking expert linguists and always pay them fairly
Technology

Technology

  • We build our tech with trusted expert advice for your industry content needs
  • Our proprietary tech platform, Stream, is easy to use and easy to implement
  • We continuously innovate with the most appropriate tech through a long-term approach
Tailored to you

Tailored to you

  • We partner with your team through consultative engagement
  • We focus on addressing your specific pain points with bespoke solutions
  • We deliver first-class service with operational excellence – quality, security, and on-time delivery

We help brands & retailers expand internationally

Need help with your global marketing communications?

Contact us

Meet our clients.

A collaborative spirit is key to our culture and success.