Blog

The golden rule of global financial communication: language really matters

The golden rule of global financial communication: language really matters

The translation of financial communications and policies presents a huge challenge for companies and policymakers in an industry that is constantly evolving.

Read More
How Changes to Section 1557 Could Affect Healthcare Organisations

How Changes to Section 1557 Could Affect Healthcare Organisations

The U.S. Department of Health and Human Services proposes to change section 1557 of the Affordable Care Act to improve language access.

Read More
How to Describe “Luxury”

How to Describe “Luxury”

An analysis of the adjectives and abstract nouns used by the top 10 luxury brands to describe themselves and their products.

Read More
How Big Brands Use Ethnography for In-depth Customer Insight

How Big Brands Use Ethnography for In-depth Customer Insight

Ethnography is the study of describing the social life of humans. Ethnographic studies aim to produce a detailed description of everyday life.

Read More
How Culture Influences Consumer Purchasing Decisions

How Culture Influences Consumer Purchasing Decisions

Studies have shown that the complexities of a person's culture play a huge part in their purchasing decisions in both Western and Asian markets.

Read More
How Localization Technology Can Amplify Martech for International Growth

How Localization Technology Can Amplify Martech for International Growth

If you want to successfully grow your brand internationally, you'll need to add language tech to your marketing tech. Here's how!

Read More
Cultural Sensitivity: How to Market Your Brand to Other Cultures

Cultural Sensitivity: How to Market Your Brand to Other Cultures

Cultural Sensitivity allows marketers to be aware of local cultural nuances in order to develop appropriate messaging that engages their target audience.

Read More
3 Powerful Ways to Adapt the Ecommerce Experience for Global Consumers

3 Powerful Ways to Adapt the Ecommerce Experience for Global Consumers

To adapt the eCommerce experience for global customers, transcreation, cultural sensitivity, and visual images should be core priorities.

Read More
Designing a Localization-first Retail Business to Reach Global Consumers

Designing a Localization-first Retail Business to Reach Global Consumers

If you want your brand to reach global audiences with less in-house friction or complexity, you'll need to adapt to a Localization-first OP.

Read More
Improving Scientific Innovation Through Language Inclusivity

Improving Scientific Innovation Through Language Inclusivity

In order to improve scientific innovation, language inclusivity is now being encouraged by the scientific community when publishing new research papers.

Read More
7 Things to Consider Before You Approach a Language Service Provider

7 Things to Consider Before You Approach a Language Service Provider

We put together a list of 7 common factors to consider before you approach a language service provider to translate your website.

Read More
How to Manage Text Expansion and Contraction in Translation

How to Manage Text Expansion and Contraction in Translation

Text Expansion occurs when you translate content from one language to another and the translated text appears longer than the source text.

Read More
How to Improve Your Voice Search Strategy Globally

How to Improve Your Voice Search Strategy Globally

With voice search continuing to grow in popularity we unpack how you can adapt your voice search strategy for multiple languages.

Read More
How Camping Became the New Travel Trend in China

How Camping Became the New Travel Trend in China

Camping has become the new travel trend in China for young Chinese travellers and many overseas outdoor brands are eyeing the Chinese market.

Read More
How Sportswear Has Outperformed the Wider Retailer Sector

How Sportswear Has Outperformed the Wider Retailer Sector

Sportswear seems to be booming in spite of the recent pandemic. Particularly apparel aimed at home workouts, cycling and running.

Read More
How Online Language Diversity is Key to Retail Growth

How Online Language Diversity is Key to Retail Growth

As retail brands continue to invest in cross-border commerce, online language diversity will become essential to international growth.

Read More
How Retailers Can Handle Consumer Behaviour-Related Supply Chain Issues

How Retailers Can Handle Consumer Behaviour-Related Supply Chain Issues

As consumer behaviour changes, retailers need to be ahead of the curve in order to manage any supply chain issues.

Read More
What Does the End of Third-party Cookies Mean for Advertisers?

What Does the End of Third-party Cookies Mean for Advertisers?

As online privacy becomes more of a concern for internet users, what does this mean for advertisers who use third-party cookies?

Read More
How to Get the Language Right in Your Travel Marketing

How to Get the Language Right in Your Travel Marketing

Adapting the language in your travel marketing will help you connect to the emotional expectations of your customers' travel experiences.

Read More
How to Approach the Complexities of Website Design for Different Markets

How to Approach the Complexities of Website Design for Different Markets

When it comes to website design, people from different cultural backgrounds have different criteria for what is acceptable, and what is good.

Read More

Meet our clients.

A collaborative spirit is key to our culture and success.