PPC

International paid search marketing service

In order to achieve success – both domestically and globally – you need to ensure that you’re selecting the right keywords for your paid search advertising campaigns and then crafting copy and call-to-actions that will ensure that users click on your ads.

But clicks aren’t enough to guarantee success – you also need to make sure that your landing pages are well-written, provide information that’s relevant to the search query and achieve high-quality scores in the relevant paid search advertising platform.

Users in different markets not only speak different languages but may search for goods and services in different ways. On top of this, Google is not always the dominant search engine.

In China, Baidu has the lion’s share of the search market. In Russia, the top search engine is Yandex and each platform has its own paid search advertising tools.

From competitor and keyword research to keyword selection ad copy localisation and transcreation, we offer a full service to ensure that your paid search campaigns deliver clicks and ROI.

Our services

TranscreationCreative translation service

We can adapt your translations to ensure that your brand message is conveyed without the loss of style, tone or context regardless of the country, region, language or audience you're targeting.

Website translationLocalisation & CMS integration

We provide an API and out-of-the-box integration capabilities for all the major CMS and eCommerce platforms - increasing efficiency and reducing the time and cost of your website translation project.

SEOInternational search engine optimisation

From technical audits to keyword research and SEO copywriting – we offer a range of services that will ensure that your site is optimised for the most popular search engines and online marketplaces in your target region.


PPCPaid search management

From Google Adwords to Baidu paid search advertising, we offer a full service from keyword research to ad copywriting and PPC account management to ensure that your paid search campaigns deliver clicks and ROI.

Social mediaMonitoring, measurement & management

We offer a range of social media monitoring, measurement and management services to ensure that our clients can reach new audiences and understand what their customers are saying in different markets.

CopywritingCreative copywriting services

We help global businesses find their distinctive voice and share their brand story with audiences around the world through exceptional, persuasive copywriting in over 90 different languages.


Why our clients choose us: the 3Ts of Toppan.

Talent

Talent

  • We strive to attract and develop the best talent in the industry for first-class service to our customers
  • We are intentional in creating a respectful, diverse, and ambitious team
  • We hand-pick native-speaking expert linguists and always pay them fairly
Technology

Technology

  • We build our tech with trusted expert advice for your industry content needs
  • Our proprietary tech platform, Stream, is easy to use and easy to implement
  • We continuously innovate with the most appropriate tech through a long-term approach
Tailored to you

Tailored to you

  • We partner with your team through consultative engagement
  • We focus on addressing your specific pain points with bespoke solutions
  • We deliver first-class service with operational excellence – quality, security, and on-time delivery

Meet our clients.

A collaborative spirit is key to our culture and success.