SEO Translation

We’re an international SEO agency that can help you to be scientific about your optimisation in every region that you operate in.

Our multi-lingual SEO services:

For any company with an international presence, international SEO is a powerful strategy to help your website get to the top of the search engine rankings.

Our multi-language SEO services

Whether you want to undertake an international SEO campaign for your entire website, or just a few specific pages, choose TOPPAN Digital Language. We offer specialist multilingual services that provide excellent results.

At TOPPAN Digital Language, we only work with mother-tongue translators who are professionally trained linguists and we take a holistic approach to our international SEO offering, helping to ensure that your website enjoys increased traffic from a global audience. We’ve delivered great results from our SEO projects and have experience in multilingual SEO in many different languages but the most popular tend to be French, German, Russian, Arabic, Spanish, Japanese and traditional and simplified Chinese.

To get International Search Engine Optimisation right, you need more than just language skills. You need local expertise and knowledge about how search works in each target market. Getting keyword research right, in all of your target markets, is one of the first and most important steps and can require more than the usual professional translation service.

What is international SEO?

Put simply, international SEO is a tool for getting your website to the top of the search engine rankings on a global scale.

It’s likely that your website already utilises various tactics for search engine optimisation (SEO) in your native language and the result of those efforts can be seen in your rankings on sites like Google, Yahoo! and Bing.

However, if your company operates in other countries where a different language is spoken, it’s important to consider the localisation of your SEO. This will help to ensure that your customers and potential customers can find your website when doing searches in their own tongue and on local search engines.

Multilingual SEO can be a great way to expand your existing client base and bring awareness of your brand, products and services to a new audience.

Expert International SEO – vital for success

Carrying out a lucrative international SEO campaign requires far more than simply translating your existing website content.

Due to various cultural, economical, geographical or other reasons, people in other countries may be searching for different things for different purposes. That’s why it’s important to ensure that your multilingual SEO campaign is carried out in a way that results in more than just a straightforward translation.

High-quality international SEO will examine things such as the popular search engines in a specific country and the algorithms they use to rank websites.

Those carrying out SEO should also integrate keyword research in order to understand the particular words and phrases that are used in an area. This includes being aware of alternative terminology such as slang, idioms, English hybrids and dialectical differences.

Our global SEO services

Keyword research for international SEO

This service is a research exercise to identify the highest searched and most lucrative keywords that a website in the target market should contain in order to rank highly in search engines such as Google, Bing, yahoo etc.

Our approach here is NOT simply based on translation or replication of a set of terms for the US market or demand for the US market… for this reason, we are able to reflect the full breadth of opportunity for each country clearly without cultural bias or assumption.

As well as our local resource and terminology knowledge we will also use a range of techniques such as competitor analysis to identify all possible terms.

Some of the following criteria are typical assessment points per keyword:

  • Local Search Volumes
  • Relevancy of keyword
  • Local Competition on each keyword

For each keyword you will receive:

  1. The Localised Search terms
  2. The Search volumes
  3. The corresponding English translation (as will often differ to the source English keyword)

We will use the existing English keyword list as a basis for this research by translating foreign language alternatives, creating a keyword list based on an existing foreign language site, and/or creating a keyword list using an English site as reference. We will undertake research of the product or service the customer is offering to ensure that keywords are appropriate to the content.

Costings are provided per keyword.

PPC translation

Translation of PPC ads require some special treatment compared to normal translation services. We ensure that the translated ads adhere to the strict character limits.
This requires some creativity on the part of the translator to adhere to the character limits.

If keyword research has been carried out at the same time as the PPC ads, these will be taken into consideration when translating the ads too.

Costings for this are per ad copy.

Metadata optimisation

This involves optimising web page metadata with the keywords identified in the keyword research, including the page title, a 150 character description and a list of keywords that the page is targeting.

Optimised translation of web content

Once the localised Keywords are generated we can optimise any web pages to be localised into Italian to include as many of these terms as possible. This would be included along with the translation phase of any web content to be translated at a later date.

“A big thank you to all, it’s a pleasure working with TOPPAN Digital Language. Out of all my third party suppliers you guys are no doubt the best!”
Susie, Wunderman

We offer live demonstrations of our translation services to give you an example of how we work.
Be sure to also keep up with the latest translation services news to find out about the most recent developments in multilingual SEO, as well as our most recent success stories.

Our expert language professionals in markets around the world include local search specialists, who have a great depth of local MSEO experience to draw upon. We can give you real value by sourcing the work local to the market you are targeting, doing original keyword research to make sure you are targeting the most relevant phrases, and providing rich SEO content for your webpages.

Our teams are well familiar with translating paid search listings and adhering to the requirements on character length, which can vary according to the language, and search marketing strategies in wording of these ads.

Talk to us to see how we can help you with International Search Marketing.


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