When a business experiences huge levels of growth in one market, the next logical step is to eye up opportunities in other markets.
Read MoreThe success of any international marketing campaign relies on the ability of the chosen message to resonate with the target audience.
Read MoreIf your business is entering a new market, getting local users to provide reviews of your product or service can help you gain trust and build credibility.
Read MoreFind out how to use Google Analytics to choose which market you should enter next to ensure you achieve localization ROI.
Read MoreOur use of emojis may be one of the biggest recent innovations in how our species communicates.
Read MoreThe wearable tech industry is facing huge social, cultural and linguistic challenges to mainstream adoption in various regions around the world.
Read MoreFinTech enterprises may a significant competitive advantage when it comes to expansion, over more established financial companies.
Read MoreWith a huge population and online growth of over 15% in 2015, Brazil has huge potential for eCommerce. But is tight consumer protection restricting growth?
Read MoreLocalization differs from translation in that localization takes into account the idiosyncrasies of the culture within each market, or adapting the products.
Read MoreIn many emerging markets the retail sector is dominated by a vast number of small, independent shops, in a single location.
Read MoreThe Internet is humanity’s biggest ever repository of information but over 4 billion people have yet to access this colossal global resource.
Read MoreMany businesses are waking up to the concept of buying from overseas marketplaces in order to save money on wholesale or custom-made items.
Read MoreTelecoms infrastructure remains a challenge for India, and 4G technology is seen as a potential solution to the inadequacies of current internet services.
Read MoreTechnology in fashion has now gone beyond mere novelty and is now a significant differentiator and major driver of brand-consumer interactions.
Read MoreIf you’re doing any business in Asia, you can’t fail to be aware of Chinese New Year which is being celebrated on the 8th February.
Read MoreTOPPAN Digital Language has released a PHP library to allow developers to deliver high-quality human translations into their PHP applications.
Read MoreDoing business in China is notoriously difficult and as a result, many western multi-nationals opt for a joint venture with a local Chinese company.
Read MoreSome of the world’s biggest and most influential retailers are showing signs they wish to expand beyond their traditional retail into eCommerce.
Read MoreIt’s perhaps no wonder that major vendors are battling to dominate Indian eCommerce: this market could be worth $60 billion by 2020.
Read MoreNomensa UX design experts estimate that 10% of the world’s population has a disability affecting their internet use.
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