Blog

The USA is a popular choice for UK brands looking for success in new, overseas markets.

B2B marketing spend is regularly wasted on activities that don’t manage to influence decision-making.

Ask many people what "hobby" they'd like - or need - to start, and "learn a new language" is at or near the top of the list.

With GDP growth at around 3.4% and an EU free trade agreement on the horizon, the Brazilian market looks promising for companies seeking new markets.

Customer expectations are high in the B2B world, and vendors are increasingly improving the experience in order to try and meet expectations.

In Brazil it’s a bit of a faux pas for women to wear their hair down at work, while in Japan it’s less acceptable for women to wear trousers or high heels.

With domestic sales dwindling, Barbie manufacturer Mattel has shifted its focus to new markets in recent years, although not with complete success.

Haier, the world’s biggest appliance-maker, has implemented a radical new business approach in order to turn itself into a machine for innovation.

How much cultures vary with conflict avoidance dimensions can lead to different expectations for interpersonal relationships and business communication.

India is turning into the fastest-growing ecommerce market in the world and by the end of this year, Indians are expected to outnumber Americans online.

Companies spend huge amounts of resources protecting their data but if they deal with external suppliers, secure processes and systems are often abandoned.

Taking a look at how international brands have introduced new concepts to emerging markets – with differing levels of success.

Finding a local partner can be essential to doing business in foreign markets. But how should you go about recruiting the right partner?

How Kellogg’s turned its failure in India into success by localizing its offering and message to suit the local market.

Behind many terrifying food combinations lies the story of a brand seeking to find relevance in a local market.

Logistics will play a key part in unlocking the potential of emerging markets for cross-border ecommerce.

Online food retailing could be big business for emerging markets such as Russia, China, India and Brazil. But what needs to happen for it to really take off?

Corporate lifespans seem to be shorter than ever before. So how can companies prolong their lives?

International businesses increasingly need to use insights from behavioral economics, social anthropology and psychology to increase conversion rates.

Different cultures make their own associations with color. But don’t be fooled into thinking colors are perceived completely differently in every culture.