Blog

Learn how to use the hreflang tag - one simple line of code that Google and other search engines will use to index different language versions of your website.

There’s an unprecedented amount of digital information available. Learning how to store, dissect and analyse Big Data is a major challenge

Chinese audiences are less cynical than Western ones, and believe that the standards of appearance shown in adverts are actually attainable.

Spanish users are starting to replace “qué” (what) with “q,” and “más” (more) is often reduced to a simple “+.” So how does this affect search marketing?

Don’t be put off by the creepy sci-fi concept of programming your brain - neuro linguistic programming (NLP) can be a very valuable tool for global businesses.

Human universals offer a way of understanding that our experiences are in many ways shared irrespective of which society we belong to.

Markets are not homogeneous units. Populations vary according to demographic, cultural, social, and economic factors and this will affect consumer behavior.

How Johnson & Johnson and Starbucks are succeeding at digital transformation internationally.

Without creativity, businesses risk their products becoming undifferentiated commodities. So how do businesses encourage and nurture creativity?

Online marketplaces can be a source for revenue for small businesses without their own websites or low marketing budgets but they’re not without their issues.

As is the case with most trades, the film industry is becoming increasingly globalized in the modern age.

Your approach may reveal whether you come from a monochronic culture – one that sees time as a linear concept – or a polychronic culture – one that sees time as cyclical.

Volkswagen's success is a good example of a how an international focus and highly localized marketing strategy can deliver exceptional results for global businesses.

More people are learning English as a foreign language than as a native one. It’s a powerhouse language whose attraction seems to outstrip other languages.

Music’s role in our evolution was as a foundation to communication behaviors rather some by-product of it.

Buying ads through software and technology is more efficient than human-input methods, which involve negotiating with ad space suppliers and intermediaries.

Understanding the unique conversion path in each of your markets is a key part of understanding your target audience, and hopefully maximizing those conversions.

Recreational drugs are known under a plethora of slang terms that parents and police officers often scramble to keep on top of.

We’ve come across so many informative infographics and handy interactive tools on the web recently that we felt it was time to share and celebrate them.

What does fluency really mean and at what point of language learning can you truly say that you become fluent?