Fashion eCommerce Translation


B2C ecommerce sales are exploding globally with a forecasted 20.1% increase this year to reach $1.5 trillion. Asia-Pacific consumers have surpassed North America to spend more on online purchases, making it the largest ecommerce market in the world.

Rapidly expanding online and mobile user bases in emerging markets have created incredible opportunities for brands to widen their footprint within the online retail and fashion space.

ecommerceTOPPAN Digital Language enables clients to successfully take their products into global markets through ecommerce localization. Our global retail clients benefit from our extensive knowledge in transcreation—bringing a distinctive and individual tone-of-voice across cultures, as well as our extensive translation management technology that can be adapted to our client systems through our open API.

Over the past year, TOPPAN Digital Language has translated hundreds of websites and is well versed in the importance of international SEO, unique product descriptions, and brand taglines. We have teams of specialists with expert skills in the language of fast growing sectors such as fashion, luxury, men’s/women’s/children’s wear, active wear, knitwear, lingerie, outdoor, footwear, jewelry, cosmetics, gifts and gadgets and so much more. We employ creative translators who work with fashion brands to translate creative headlines for international blogs, marketing email campaigns and landing pages.

Our STREAM workflow system is recognized as one of the most advanced in the industry. It integrates with many different eCommerce and CRM systems (Demandware, Hybris, IBM, Magento etc) so brands can send and receive pre-formatted text effortlessly.

Our team will work with you to develop your brand’s unique tone-of-voice using a tried and tested on-boarding process, so you can build and test your online message to maximize search engine exposure and improve user experience.

Localization is all part of our process. Through established procedures and smart processes, we can suggest the best ways to approach localization for currency, delivery, sizing and SEO that will help your business achieve economies of scale.

Don’t forget that you’ll need 24/7 multilingual online customer service chat and email in local languages – we can handle that too.


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