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Cheap Gaming Consoles for Emerging Markets

Cheap Gaming Consoles for Emerging Markets

We've already seen the rise of cheap mobile handsets. Now there's talk of low-cost gaming consoles for emerging markets. But is this the right strategy for gaming companies?

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The Rise of the State-owned Enterprise

The Rise of the State-owned Enterprise

The modern world is seeing a remarkable resurgence of a form of organisation thought to have become extinct – the State-owned enterprise.

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Drone Technology: a Tricky Take-off or the Future of Ecommerce?

Drone Technology: a Tricky Take-off or the Future of Ecommerce?

Will drone technology take off for ecommerce or will new legislation shoot them out of the sky?

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In COD We Trust

In COD We Trust

Why consumer preference for cash on delivery is holding back global ecommerce.

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New Internet Laws Causing Conflicts for International Operators

New Internet Laws Causing Conflicts for International Operators

Brazil has implemented new legislation that could be impossible for some US firms operating in Brazil to implement without violating their domestic laws.

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Challenging Hollywood’s Dominance – Rising Film Industries from Emerging Markets

Challenging Hollywood’s Dominance – Rising Film Industries from Emerging Markets

These days, Hollywood is very much in third place when it comes to churning out movie titles.

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Rational vs. Emotive Marketing – Which Is Best for Global Audiences?

Rational vs. Emotive Marketing – Which Is Best for Global Audiences?

Any brand wishing to attempt an emotional connection with its audience via advertising needs a very good understand of cultural motivations if it has any chance of success.

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The Disruptive Influence of the Internet on Religion

The Disruptive Influence of the Internet on Religion

Religion has embraced the internet, bringing religion outside the confines or church and into the pockets of followers via their mobile devices.

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The Age of the T-Shaped Translator Is Upon Us

The Age of the T-Shaped Translator Is Upon Us

Though the concept of T-shaped individuals arose in the 1990s, it has become more prominent lately, particularly within the marketing industry.

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Using Anthropological Models to Inform Working Practices Between Cultures

Using Anthropological Models to Inform Working Practices Between Cultures

What can anthropology lend to businesses that are expanding their operations globally?

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Will English Be Challenged as the Dominant Web Language?

Will English Be Challenged as the Dominant Web Language?

Prevailing wisdom states that 70-80% of the web’s content is in English but the linguistic breakdown of the internet is surprisingly hard to verify.

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Why Does Asia Consume, But Not Produce Luxury Brands?

Why Does Asia Consume, But Not Produce Luxury Brands?

Of the world’s 22 most profitable luxury brands, 20 come from Europe. Why is this, and is this situation likely to change?

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Responding to the Growth in Tourism from Emerging Markets

Responding to the Growth in Tourism from Emerging Markets

Tourists from emerging markets are travelling the world in increasing numbers and they are increasingly spending more than other nationalities when they do.

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Best Practice Approaches to Video Localisation

Best Practice Approaches to Video Localisation

There’s strong argument for incorporating video content into your marketing strategy, but video presents some huge challenges in terms of translation and localisation.

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CMS Considerations for Multiple Languages

CMS Considerations for Multiple Languages

Localising your website can represent an enormous task both in terms of time, energy and expenditure.

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Retaining Your Brand Identity When Expanding Overseas

Retaining Your Brand Identity When Expanding Overseas

How much can a brand change itself without losing sight of its meaning?

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10 Ways SMEs Can Compete With Big Business Globally

10 Ways SMEs Can Compete With Big Business Globally

As the world moves further into the digital age, and consumers require unique, personalised experiences, small companies are likely to increasingly challenge larger organisations.

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How Cultural Relativism Affects Web Design

How Cultural Relativism Affects Web Design

Theories of cultural anthropology may have some real bearing on how different cultures respond to web design.

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KFC for Christmas: Succeeding at Seasonal Marketing Overseas

KFC for Christmas: Succeeding at Seasonal Marketing Overseas

One measure of how well you’ve infiltrated your brand into a local culture is how successfully you can align it with a local holiday.

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Website Localisation Key to Improving Customer Experience

Website Localisation Key to Improving Customer Experience

Consumers show a strong bias towards localised online services and avoid English-language websites when English is not their native tongue

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