Achieving Success in International Marketing and eCommerce

Achieving Success in International Marketing and eCommerce

2015 was a record year for online sales and 2016 is expected to be even bigger with growth in eCommerce expected to exceed $1.1tn globally.


Much of this huge growth will come from emerging markets such as China, India and Russia. As a result, western businesses are increasingly looking to expand into these countries to increase revenues and profits.

Expanding your business into new markets and selling products internationally is a huge challenge. Not only do language barriers present serious issues but you also need to consider local laws, currencies and conversion rates, the logistics of delivery and returns and the preferences and behaviour of local consumers.

 To help marketers and eCommerce professionals navigate the treacherous waters of international expansion, we’ve teamed up with the Imperial College Business School to host an event focusing on the issues, challenges and best practice around international marketing and eCommerce to help budding entrepreneurs launch their businesses internationally.




8.45 to 9.15 Registration & Networking
9.15 to 9.30 Welcome from TOPPAN Digital Language & Imperial College
9.30 to 09.50 Website localisation – technical & linguistic Challenges | Matt Train and Yusuf Bhana, TOPPAN Digital Language
09.50 to 10.10 Managing international delivery and returns for global eCommerce | Al Gerrie, ZigZag Global
10.10 to 10.30 Retail Without Borders: How international marketplaces can help to build your business globally | Laurence Guy, Pentagon


10.30 to 10.50 Global social media and the impact on international eCommerce: the what, how and why in 2016 | Greig Holbrook, Oban Digital
10.50 to 11.30 Coffee & Networking
11.30 to 11.50 International unified marketing framework | Helene Hall, Melt Content
11.50 to 12.10 International search engine marketing: what you need to consider when trying to win on search engines abroad. | Ian Harris, Search Laboratory
12.10 to 12.30pm Putting the customer first in a multichannel world | Martin Newman, Practicology
12.30 to 1.30pm Lunch & Networking



Martin-Newman-500x5001-300x300Martin Newman – CEO, Practicology

Martin Newman founded Practicology in the UK, and leads the global business today. He has been involved in multichannel retailing for over 25 years, and had profit and loss responsibility for retail, direct mail, ecommerce, kiosks and call centre channels for a number of retailers including Ted Baker, Harrods, Pentland brands (Speedo, Kickers, Boxfresh etc.) Burberry and Intersport.


Laurence Guy – CEO, We are Pentagon
A former eBay powerseller, Laurence founded Pentagon in 2009.
The Company offers technology, integration, consultancy, implementation, store management, data optimisation, creative services, returns and customers services for brands and retailers who wish to sell through online marketplaces globally.


Helene Hall – Chief Commercial Officer, Melt Content

Helene has worked in digital marketing for many years whilst specialising in holistic marketing and ecommerce strategies to provide the best return on investment.  She has worked in both agencies and brands with responsibility for multi-million pound marketing budgets across PPC, Display, CRM, Affiliates, SEO, Social, Design and Above The Line.

Al_Gerrie-300x300Al Gerrie – CEO, ZigZag Global

Al Gerrie is CEO at ZigZag Global, who provide software linking retailers with warehouses around the world where ecommerce customers can send returns. Instead of sending the goods back ZigZag will resell the stock locally via marketplaces to provide cash recovery – not returns.

ian_harris1Ian Harris – Director at Search Laboratory

Ian is the founder and CEO of global search engine marketing agency Search Laboratory. For the last ten years his unique scientific and mathematical approach to SEO and PPC advertising has seen him grow Search Laboratory from a two-man operation to today employing over 150 in-house search specialists and linguists, managing a world famous client list with offices in Leeds, London and New York.

GreigHolbrook2601Greig Holbrook – Founder, Oban Digital

Greig Holbrook is the founder of Oban Digital – an international digital marketing agency with a multinational team specialising in serving clients with expert localised, multilingual strategy.

yusufYusuf Bhana – Head of Digital, TOPPAN Digital Language

Yusuf has over 15 years of experiencing developing websites and managing digital campaigns for brands. He’s helped TOPPAN Digital Language grow their digital presence and also helps TOPPAN Digital Language’s clients with their website localisation, international SEO, multi-lingual paid search and global social media campaigns.

mattMatt Train – Operations Director, TOPPAN Digital Language
Matt Train has over 12 years of experience working with clients and system integration partners to advise, plan, and deliver multilingual digital content for international brands and content publishers. He has successfully led teams to deliver successful multilingual implementations that embed high-quality “fit-for-purpose” translation and transcreation services for international brands. 

The event is free and will take place at LT1 Room 554 (Lecture Theatre Fifth Floor), ACEX Building, Imperial Business School, South Kensington Campus, London SW7 2AZ.


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