Marketing translation services: what do they encompass?
Marketing translation comprises far more than simply translating copy on a page. As with any other marketing professional, those who undertake marketing translation services must consider their core audience.
That’s why it’s vital to remember that just because something works in one language doesn’t mean it will work in another. Marketing translation services specialists are responsible for getting a specific message across to customers – in a way that they will understand.
Depending on the nature of your business, and the types of marketing that you do, marketing translation services can include a variety of elements.
From more traditional marketing materials like direct mail letters, leaflets and printed advertisements, to today’s high-tech alternatives like emails, websites, landing pages and banner ads, a marketing translation services team should be able to convert your entire marketing campaign into a successful multilingual promotion.
Things to consider when choosing marketing translation services
When selecting a specialist to provide marketing translation services, experience and knowledge of a language are of vital importance. Those who undertake such projects should have a comprehensive understanding of the nuances and peculiarities of a tongue, as well as a close familiarity of idioms, expressions and plays on words in the particular dialect.
Marketing translation services professionals should also be aware of the methods and techniques used in successful campaigns. They should appreciate the importance of speaking to their intended audience and they should always be briefed about the market in question and the types of customers it is targeting.
Because time is always an issue, those who provide marketing translation services should also be able to complete projects accurately and within the agreed schedule. This will help to ensure the success of a marketing campaign.
At TranslateMedia, we work hard to make sure our translators fully comprehend the context and objectives of a task and our team of project managers, researchers and typesetters will work closely with them to ensure your project is completed on time and to the very highest of standards.
Marketing translation services from TranslateMedia
Having provided translation, transcription and interpretation services in more than 85 languages to world-renown clients, TOPPAN Digital Language is well-respected in the industry.
We strive to build lasting customer relationships and believe that a long-term approach is the best way to fully understand the needs and objectives of our clientele.
As members of the Association of Translation Companies and the American Translators Association, you can rest assured that we offer high-quality marketing translation services that will prove beneficial for your business.
To find out more about our marketing translation services, contact us today. A member of our team will be able to discuss your requirements, as well as provide a quotation or live demonstration of our services. Be sure to also check out our translation services news to keep up to date with the latest developments in the marketing translation services sector.
We have specialist teams of Hindi linguists in various fields and competences. They are experts in their industry, with relevant knowledge and experience, and we assign them to work according to their skills sets.
Although many of our Hindi linguists are located in India we also have a large number of mother tongue Hindi translators and interpreters dispersed all around the world. Our global Project Management presence and dispersed teams of Hindi translators means that we can offer you real advantages where you have tight turnaround requirements.
