Ecommerce and digital publishing are booming in France. So it’s little wonder that brands from the UK and the US are eyeing up the French market for opportunities.
To succeed in France, you need to ensure that your site is localised for French speakers and has a decent amount of exposure on local search engines, the most important of which is google.fr.
Achieving top search engine rankings as a new player in the French market is not an easy task. Brands need to ensure that their French websites are built from the ground up with SEO in mind.
Toppan Digital Language provides international SEO consultancy, which includes keyword research, brand and domain name selection advice, copywriting, translation, transcreation and technical implementation of SEO for your localised French website.
French keyword research
Embarking on a French SEO project is just like any other business opportunity in the sense that it pays hugely to do some research beforehand. Users in France are not necessarily using the same key phrases as their English counterparts to search for goods and services online.
By researching the key phrases that are most commonly used in France by native French speakers, you can ensure that your website is optimised for keywords that have the largest volume or are most used by your target audience. This will increase the likelihood of SEO success.
We offer a bespoke keyword research service, focusing on your organisation’s goals, ensuring that you not only select the highest volume key terms but the ones that are most likely to be used by your French audience.
French SEO copywriting
Businesses often achieve better results from their SEO strategy if they create content for their target market rather than simply translating the content that works with their domestic audience for international markets. However, in order to do this, companies need to employ native translators with a deep understanding of not only the subject matter, target country and audience – but also a good understanding of white hat SEO techniques.
Rather than stuffing your content with lots of keywords, we’ll help you create engaging copy for your French users, ensuring that you not only rank well on google.fr and other search engines commonly used in France.
We have a dedicated transcreation team who will help you craft your marketing messages for French audiences, while remaining true to your brand’s image, style and tone of voice.
French on-page SEO
Once you’ve completed your French keyword research and created your French content, you’re going to want to optimise your title tags, headings and meta description tags to ensure that your site receives good rankings and click-through rates.
Again, we can help you do this. We employ dedicated project managers to work on your projects and they all receive regular training on multi-language search marketing so that they are aware of the most current SEO techniques to help them deliver successful international SEO projects.
Interested in finding out more about Toppan Digital Language’s French SEO services? Contact us for a quote.