Market research

Translation services for qualitative and quantitative research

An experienced team for all stages of your market research studies.

Our team of market research-trained linguists and project managers is well-versed in your service needs regarding expected outcomes, time frames, and quick response times. With the use of technology-enabled services, we raise the bar for efficiency and precision.

Full-service agencies, as well as panel and data collection companies, turn to us for our full suite of specialized services:

• Translation & Overlay of Web-enabled Surveys
• Proofreading & Editing
• QA of ‘Live & Test’ Survey Links
• Coding (in-language) of Open-end Responses
• Text Translation & Localization
• Transcriptions & Content Analysis
• Pharmacovigilance and Adverse Events Reporting

Opens / verbatim translation

We translate open-ended answers, or verbatims, to help researchers fully understand and accurately analyze or code their survey data.

As part of the service, we also share notes and clarifications from our team of translators to highlight and explain cultural references and items mentioned in open-ended answers/verbatims and identify invalid responses.

All of our linguists have a full understanding of market research and a proven track record in sectors such as Healthcare, Consumer & Retail, and Financial Services, allowing us to deliver fast and accurate results.

Transcription, content analysis, interpreting & subtitling

Identify themes and trends across a wide range of respondents.

Improve your understanding of multicultural markets by identifying patterns, themes, and relationships within the data collected from sources such as surveys, interviews, focus groups, or social media platforms.

To help you analyze large amounts of qualitative data in a systematic and efficient manner, we offer:

• Transcription of recorded focus groups, in-depth face-to-face or telephone interviews transcribed either into the participant’s language or directly into English in a single step.
• Content Analysis in client-specific formats.
• Live and/or “after the event” Interpreting for IDIs and FGs
• Creation and translation of subtitles for interviews, videos, training materials, etc.

Social listening

Understand what people say about your product, brand, or industry - as it happens.

Our trained Linguists and Projects Managers take part in all stages of Social Media Listening projects – from Search Term Translation to Reporting Writing.

• Search Term Translation, including market-specific desktop research, into local languages
• Data Cleaning of posts/discussions/mentions
• Research & Analysis, including back-translation of relevant posts
• Report & Summary of collected and analyzed data
• Multimarket brainstorming sessions
• Pharmacovigilance & AE Reporting throughout the process