Blog

WordPress Website Localisation Made Easy 
With WPML & Toppan Digital Language

WordPress Website Localisation Made Easy 
With WPML & Toppan Digital Language

Here at Toppan Digital Language, we take your existing Wordpress website and efficiently localise it in order to engage with a global, multilingual audience.

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Perceptions of UK Brands Abroad

Perceptions of UK Brands Abroad

Viewed from abroad, many familiar UK brands appear unrecognisable to their domestic audience.

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What Is the Hreflang Tag? And Why Is It Important?

What Is the Hreflang Tag? And Why Is It Important?

Learn how to use the hreflang tag - one simple line of code that Google and other search engines will use to index different language versions of your website.

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Happy International Translation Day!

Happy International Translation Day!

We'd like to wish everyone a happy International Translation Day. International Translation Day has been celebrated since 1953 .

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The Big Data Challenge in Emerging Markets

The Big Data Challenge in Emerging Markets

There’s an unprecedented amount of digital information available. Learning how to store, dissect and analyse Big Data is a major challenge

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The Death of the Accent & Its Impact on Search

The Death of the Accent & Its Impact on Search

Spanish users are starting to replace “qué” (what) with “q,” and “más” (more) is often reduced to a simple “+.” So how does this affect search marketing?

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Neuro Linguistic Programming and Its Applications in Business

Neuro Linguistic Programming and Its Applications in Business

Don’t be put off by the creepy sci-fi concept of programming your brain - neuro linguistic programming (NLP) can be a very valuable tool for global businesses.

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Behaviours That Define Our Species

Behaviours That Define Our Species

Human universals offer a way of understanding that our experiences are in many ways shared irrespective of which society we belong to.

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International Markets Are Not Homogeneous Units

International Markets Are Not Homogeneous Units

Markets are not homogeneous units. Populations vary according to demographic, cultural, social and economic factors and this will affect consumer behaviour.

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What Surprises Japanese People Working in the West?

What Surprises Japanese People Working in the West?

Westerners in Japan often have culture shock. People arrive 15 minutes early to work, there aren’t litter bins and trains are silent. But what happens when Japanese people visit the West?

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The Freelancer’s Guide to the Galaxy

The Freelancer’s Guide to the Galaxy

To successfully navigate the freelancer's universe and stop yourself being drawn into a black hole of accounting, check out this great infographic from FreshBooks!

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How the EU’s New Copyright Proposals Could Impact Global Businesses

How the EU’s New Copyright Proposals Could Impact Global Businesses

The EU’s Legal Affairs Committee recently moved a step closer to implementing a controversial new copyright directive people are expressing concerns about.

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Join Us at Fashion Without Borders

Join Us at Fashion Without Borders

Toppan Digital Language has teamed up with We Are Pentagon to present at this year's Fashion Without Borders event.

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Digital Natives and the Future of Online Retail

Digital Natives and the Future of Online Retail

Digital natives are accustomed to online shopping, mobile phones and ubiquitous broadband; all of which impacts on their behaviour as consumers.

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Digital Transformation Across Cultures

Digital Transformation Across Cultures

How Johnson & Johnson and Starbucks are succeeding at digital transformation internationally.

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The Language of Obscenity

The Language of Obscenity

Swear words make up around 0.7% of the words people use everyday, which is a lot when you consider it’s about the same amount people use for ‘we’ and ‘our’.

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How To Boost Creativity in the Workplace

How To Boost Creativity in the Workplace

Without creativity, businesses risk their products becoming undifferentiated commodities. So how do businesses encourage and nurture creativity?

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Selling Through International Online Marketplaces

Selling Through International Online Marketplaces

Online marketplaces can be a source for revenue for small businesses without their own websites or low marketing budgets but they’re not without their issues.

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The Growth of Legal Services in Emerging Markets

The Growth of Legal Services in Emerging Markets

Emerging markets are not only growing significantly but they’re becoming increasingly sophisticated, which is driving demand for legal services.

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How London Start-ups Are Leading the Fintech Revolution

How London Start-ups Are Leading the Fintech Revolution

There's been an explosion in the number of London-based start-ups offering alternative ways of handling deposits and offering loans and mortgages.

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