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What can anthropology lend to businesses that are expanding their operations globally?

Of the world’s 22 most profitable luxury brands, 20 come from Europe. Why is this, and is this situation likely to change?

Tourists from emerging markets are travelling the world in increasing numbers and they are increasingly spending more than other nationalities when they do.

Localising your website can represent an enormous task both in terms of time, energy and expenditure.

How much can a brand change itself without losing sight of its meaning?

As the world moves further into the digital age, and consumers require unique, personalised experiences, small companies are likely to increasingly challenge larger organisations.

Theories of cultural anthropology may have some real bearing on how different cultures respond to web design.

One measure of how well you’ve infiltrated your brand into a local culture is how successfully you can align it with a local holiday.

There’s no doubt that humour sells when it comes to marketing. A comedic element can make for a really successful international marketing campaign.

As Chinese companies become leading players on the global stage, an increasing number of European and American citizens are being employed at Chinese firms.

Onomatopoeia has a big presence in languages around the world – from English and French to Korean and Japanese

English is undoubtedly the language of global business. It is the lingua franca that allows international brands to communicate with people around the world.

Advertisers are increasingly turning to ‘bad’ grammar these days in a bid to sell their products or services.

It’s difficult to overestimate the impact of food on the development of modern languages.

Smell is not just a biological or psychological experience, it is also a social and cultural phenomenon which is increasingly being used in brand marketing.

The British have been borrowing Indian words since the earliest days of the Raj - pyjamas, bangle, jodhpurs, look, khaki, bungalow and shampoo are all of Indian origin.

Acronyms play an important role in our daily lives but businesses should learn when and when not to use them.

No inquest has returned a verdict of death by bad translation - but poor translation in healthcare and law could seriously damage your health.

Garcia Marquez died earlier this month (April 17), aged 87, having seen his books translated into 21 languages.

Extracts from a hilarious brochure for a Beijing hotel that was translated from Mandarin to English using machine translation tools.