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As the world moves further into the digital age, and consumers require unique, personalised experiences, small companies are likely to increasingly challenge larger organisations.

Theories of cultural anthropology may have some real bearing on how different cultures respond to web design.

One measure of how well you’ve infiltrated your brand into a local culture is how successfully you can align it with a local holiday.

There’s no doubt that humour sells when it comes to marketing. A comedic element can make for a really successful international marketing campaign.

As Chinese companies become leading players on the global stage, an increasing number of European and American citizens are being employed at Chinese firms.

Onomatopoeia has a big presence in languages around the world – from English and French to Korean and Japanese

English is undoubtedly the language of global business. It is the lingua franca that allows international brands to communicate with people around the world.

Advertisers are increasingly turning to ‘bad’ grammar these days in a bid to sell their products or services.

It’s difficult to overestimate the impact of food on the development of modern languages.

Smell is not just a biological or psychological experience, it is also a social and cultural phenomenon which is increasingly being used in brand marketing.

The British have been borrowing Indian words since the earliest days of the Raj - pyjamas, bangle, jodhpurs, look, khaki, bungalow and shampoo are all of Indian origin.

Acronyms play an important role in our daily lives but businesses should learn when and when not to use them.

No inquest has returned a verdict of death by bad translation - but poor translation in healthcare and law could seriously damage your health.

Garcia Marquez died earlier this month (April 17), aged 87, having seen his books translated into 21 languages.

Extracts from a hilarious brochure for a Beijing hotel that was translated from Mandarin to English using machine translation tools.

President of Gambia said: “We are going to speak our own language.”

Baidu has updated its translation app to include object recognition but produces some very strange results.

A text has been translated that mentions the location of the lost Ark of the Covenant

scientists in Sweden and Finland are close to developing a dog-to-English translator

Google Translate makes it easier for companies to offer translated content to customers – but many companies, organisations get it wrong.