The global ecommerce market is worth over $1 trillion and increasing substantially due to huge growth in emerging markets such as China, India and Russia.
As a result, businesses are increasingly looking to increase their share of the global ecommerce market and competition has increased significantly.
Business to business ecommerce (B2B ecommerce) is an area that, although not as large as the B2C (business to consumer) market has shown signs of tremendous growth potential in the last couple of years with over $600 billion in annual revenues and growing. In fact, 57 percent of business buyers bought electronically at least once during 2012. Intershop’s 2013 E-commerce Report shows that almost every B2B retailer currently sells online.
As opportunities are created, however, challenges arise as the business environment becomes increasingly competitive. This is particularly true in the payments industry, and even more so now that we’ve witnessed the rise of B2B ecommerce as an industry in its own right.
To meet with demand, we offer a range of services to enhance and optimise your online presence in various developed and emerging B2B markets across the globe.
Whether you want to undertake an international SEO campaign for your entire website, or just a few specific pages, choose Toppan Digital Language. We offer specialist multilingual services that provide excellent results.
At Toppan Digital Language, we only work with mother-tongue translators who are professionally trained linguists and we take a holistic approach to our international SEO offering, helping to ensure that your website enjoys increased traffic from a global audience.
Multi-lingual social media
We also offer a range of multi-lingual social media services. A challenge most B2B companies face with social media is keeping their online presence up to date and keeping on top of comments and interactions with users. We can help you ensure that social media channels are well managed and any required community interactions dealt with within your brand guidelines. Because our network is flexible, we can do this according to need, expanding and contracting efforts as required.
Keeping your own presence up to date is one task. Another is keeping track of the places where your organisations name has come up in online conversations. Although Facebook and Twitter are well trafficked that are many other social media sites out there that it can be difficult to keep on top of. Then you have blogs to consider, which are increasingly used by people to get information on companies.
Toppan Digital Language offers multilingual PPC translation services, ensuring that the translated ads adhere to the strict character limits. PPC translation is usually a great way to break into international markets.
Understanding the cultural nuances of the target region and adapting your message to your target audience is crucial. When brands break into new territories overseas, it’s important that their marketing and advertising messages are adapted to the target market while at the same time maintaining their intent, style, tone and context. This is what is known in the translation industry as transcreation.
Brands that ignore transcreation do so at great risk. There are several examples of companies that tried to reach new audiences in new countries, but who failed at the first hurdle due to poorly translated marketing messages. In most cases, the main issue was that the messages were literally translated, rather than being transcreated.
This is by no means a complete list of our services – we also offer a range of other digital marketing services including email marketing, CMS integration and analysis of international campaigns. Please contact us for a no-obligation quote.